Content Marketing: You're reading some right now

May 31, 2015

Content Marketing

One of the most cost-effective ways to generate new leads, up-sell into your existing customer base, and retain current clients is through smart and creative content marketing. We’ve been producing the BroadCast since 2005! (Search our archives on our blog.)

Crafting and distributing interesting, valuable and dynamic media and content on a regular basis allows you to showcase everything that sets your company apart, including:

  • Unique value propositions
  • Competitive differentiators
  • Personalization of key personnel

One of the main reasons for this is because today’s Internet users are being exposed to more electronic media and information than ever. It’s turned quality content into a premium commodity, and leading companies are capitalizing on this trend in very creative ways.


Chris Ramaglia, BroadBased’s Executive Vice President, oversees digital strategy and online projects for the firm.

“Our clients want what they’ve always wanted, more leads and more business. What’s changed is what we do to help them achieve that,” said Chris Ramaglia, BroadBased EVP.

“We’re helping them find the best possible way to deliver their key messages to their audience the way they want to hear it… with fun, engaging content.”

These days, boring content gets ignored, and businesses are turning to more innovative means to deliver their messages. Instead of launching a new product or service with a new page on your website, why not present it with a video that can be shared on social media? It’s working well for Apple.

Rather than a standard online brochure to highlight product features, how about an infographic that makes them the star of the show with eye-popping visuals in an easy-to-understand format? It’s helped Ford outsell the competition for decades.

And it’s not just for global tech giants and century-old automotive empires. All businesses can take advantage of content marketing because it’s rooted in what makes any marketing technique effective: results.

As the amount of research that potential customers perform before hiring a company continues to grow, so will the need for content marketing. According to a recent study by The Aquity Group, over 90% of all business-to-business buyers research purchase decisions online. In many cases, the first experience a potential customer will have with your organization begins online with some form of your content. Are you confident it’s enough for them to make contact?

If not, it’s time to work with BroadBased on a comprehensive content marketing strategy that fits your budget and grows your bottom line. Give Chris Ramaglia a call at 904-398-7279 X17 to get started.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.