Are you wearing clean underwear?

March 30, 2016


Got your attention, didn’t we? April kicks off Dignity U Wear’s 10th Annual UNDIE Campaign. While undergarments are the most requested item among people in need, they are also the least donated. Dignity U Wear’s 2016 goal is to collect 350,000 units of new underwear donations, along with $30,000 to help fund processing of the items. BroadBased has donated a colorful new campaign to help raise awareness of this important need, and every $5 you donate can provide a week’s worth of new underwear to a man, woman or child in need.

“In 2015 Dignity fulfilled its 15-year goal of serving one million people in 43 states. Each person received a set of underwear and a pair of socks,” says Executive Director Barbara Truncellito. “The need is great. Please consider a donation.”

To make a SMALL donation that will make a BIG impact, please visit the Dignity U Wear website or click the donate button on their Facebook page.

Your mother would approve.




Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.