JaxKids Book Club turns a page

July 5, 2016


BroadBased is now in our 12th year of proud partnership with the Jacksonville Children’s Commission on the award-winning JaxKids Book Club, a free early literacy program for all Duval County 4-year-olds preparing to enter kindergarten. To inject new life into the story that began in 2004, the Book Club was re-introduced in May as a summer reading program, featuring a new bi-lingual “I Can Read” book, a new website and a new Facebook page. Parents and guardians can register eligible children and receive a backpack of literacy materials that includes five custom designed books about Jacksonville.

Since the program began, more than 1.1 million free books have been distributed to Jacksonville 4-year-olds, and we couldn’t be more proud of the role that BroadBased has played in branding the program!


Jan Hirabayashi

Jan Hirabayashi

Managing Partner

Jan Hirabayashi founded BroadBased in 1996 and is the company's managing partner and lead marketing strategist.