Why you’re asking for trouble when you solicit Yelp reviews

Your potential customers are conducting more research online before making purchase decisions, so having positive online reviews has never been more important. Asking satisfied customers to write reviews has proven to be an effective tactic for BroadBased clients, but a recent crackdown effort by online review giant Yelp will change that practice.

In a recent post on Search Engine Land, there’s an email sent to a reputation management company that outlines Yelp’s new policy on soliciting online reviews. Warning the company that it is “at risk,” Yelp makes it clear in the email that further activity will demote the company’s client listings in Yelp results.

Considering that 90 percent of customers read online reviews before visiting a business, this new policy could have a major impact on a company’s lead-generation strategy. If you’re concerned about your business’s online reputation and want to make sure you’re not in violation of new policies, get in touch with the BroadBased team.

About Jan

Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.

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