Content Marketing

Cost-effective business lead generation in the digital age.

Content marketing is the most cost-effective way to generate leads from the technology-driven behaviors that have transformed the purchasing process for today’s buyers.

As customers use digital technology at their fingertips to research products and services before they buy, content marketing enables you to capture their attention early and convert that interest into sales leads. Providing one-of-a-kind content to buyers in search of information, content marketing increases both the quantity and quality of your leads — and it does it much more cost-effectively than old strategies like cold calling and scattershot e-blasts.

BroadBased embraced this emerging trend in 2015, and we have been creating innovative content marketing strategies for our clients ever since. By creating content that showcases your business’s unique value propositions in a way that appeals to your target audience, we drive more new leads, increase existing customer retention, and create upsell opportunities.

Your content can include blog posts, infographics, and how-to guides and videos. You can also feature specific examples of how your product or service solves the biggest challenges facing your potential customers. It can be posted on your website and used in organic SEO and Google AdWords campaigns, as well as incorporated into email marketing and social media.

View Our Solutions

Our Process

  • Develop email content strategy and goals.
  • Custom design email template for display on desktop and mobile devices.
  • Implement tracking mechanisms to measure success.
  • Gather existing customer email contacts and send out the campaign.
  • Monitor activity, report analytics on opens, clicks and conversions.
  • Meet on a standing basis to make recommendations and improve.


Case Study

The Garcia Institute

The Challenge

As the premier facial plastic surgeons on the First Coast, The Garcia Institute needed an online presence to match the extraordinary treatment and results its patients experienced. It wanted to generate a flow of online leads by consistently and continually showcasing its innovative treatments and procedures.

The Solution

BroadBased recommended a new website supported by an aggressive SEO strategy to increase visibility. We also recommended a robust monthly email marketing campaign to keep the practice in front of prospects and past patients. Content used in the eblasts were repurposed for social media, fueling brand awareness online with consistent messages across multiple platforms.

The Result

The Garcia Institute nearly doubled website traffic in 12 months — and its waiting room filled up, too!

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© 2017. BroadBased Communications, Inc. All rights reserved.
A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279