BroadBased Communications Launches Digital Division

June 2, 2010

BroadBased Digital to Focus on Web, Application and Social Media Strategies, Implementation

Tonisha Landry-Gaines, Digital Media Strategist

BroadBased Communications, one of Jacksonville, Florida’s leading marketing and public relations firms, has announced it has expanded with the opening of BroadBased Digital. BroadBased Digital develops and implements web, application (app) and social media strategies and tactics.

“We are responding to the market and trends in our industry,” said Jan Korb, BroadBased founder and CEO. “In a truly integrated environment, we are able to offer our clients the most creative, effective and innovative traditional and non-traditional marketing and PR campaigns.”

Tonisha Landry-Gaines has joined the firm to serve as the division’s digital media strategist. Landry-Gaines focuses on digital strategies for mobile application development, website development and social media strategy.

Landry-Gaines has seven years of experience crafting and executing marketing outreach plans for non-profit organizations using events and both traditional and online media as methods of communication. Tonisha also serves as the director of social media for the First Coast Chapter of IABC (International Association of Business Communicators). She is a native of Panama City, Fla., and holds a B.S. in business economics from Florida A&M University and a certificate in instructional design systems.

BroadBased Digital was born out of client and market need for an organized, strategic, research-based approach to website development, social media, online marketing and mobile application development. The division works alongside the marketing and communications experts at BroadBased, including designers, marketers and public relations pros, to complement client campaigns and drive content for digital programs.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.