The Social Life of Chicken

February 24, 2014


At BroadBased, digital marketing strategist Despina Pappas provides community management services for the social media pages of several clients, ranging from non-profits to retailers and corporations. But one of the newest Facebook launches that has her hungering for more belongs to Church’s Chicken of Jacksonville. “I get sooooo hungry every time I work on that page,” says Pappas. “People just love chicken. The page had more than 150 likes before we even started promoting it!”

Longtime friends and clients will remember Harrison Hardaway, Jr., the owner of Church’s Chicken of Jacksonville. Harrison was a BroadBased designer from 2000-2009, leaving the company to open one of the busiest franchises in the nation and become a person we affectionately call “the chicken king of North Florida.”

Hardaway, who is opening a second location in 2014, says, “I’m looking to BroadBased to increase foot traffic and caterings. Now that we have the Facebook page off the ground, we’re planning a wide variety of promotions that are easy to use and share on social media.”

Chicken, biscuits, mashed potatoes and mac ‘n cheese. What’s not to “like” about that?


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.