A Quint of Brands for Baker County Medical Services

On September 25, Baker County Medical Services (BCMS) in Macclenny, Florida, unveiled a new branding system designed by BroadBased that distinguishes each of BCMS’s health care brands, while at the same time unifies the system’s medical facilities within the BCMS family.

BCMS owns and operates four medical facilities 25 miles east of Jacksonville, including a hospital, family medical center, health clinic and nursing home. Because all of the facilities are located on one main campus, it was important to BCMS that the brands incorporate a visual style designed to create a sense of unity. The fifth branding design created by BroadBased was for the parent organization.

Dennis Markos, BCMS chief executive officer, says, “We’ve been working with BroadBased over the past year on a variety of marketing activities from television and radio to social media and website projects. As we continue to drill down in the promotion of our physicians and facilities, it became clear that it was time to establish individual brands for each. We couldn’t be more pleased with the process and the results.”

BCMS is a 501(c)(3) not-for-profit charity corporation with a mission of providing the highest quality of care efficiently and cost-effectively to all residents of Baker County and the surrounding area, regardless of ability to pay.