B2B focus: 3 tips to drive more leads with social media

June 22, 2018

Social media is often thought of as a consumer-based platform that people use to stay connected with friends and family. In recent years, social networks have extended into B2B audiences and become powerful digital marketing tools for businesses. Here are 3 tips that companies with a B2B focus can incorporate into their lead generation efforts.

Tip 1: Always include stats on LinkedIn Posts

To get the most out of the content you’re sharing on LinkedIn, make sure you include statistics in your posts. The LinkedIn Marketing Solutions team found that status updates that include statistics along with a link to content get 162 percent more impressions and a 37 percent higher click-through rate.

Stats aren’t only interesting and revealing to readers. They also show you’ve taken the time to do research and gather all the facts and sharing accurate and evidence-based information. This builds trust and establishes credibility as your audience looks at your company as a thought leader.

Tip 2: Remarket to Website Visitors on Facebook

Remarketing is a powerful tool to stay top-of-mind of people that have already shown interest in your business. You can use remarketing by placing retargeted ads for your business on the Facebook feeds of people who’ve already visited your website. To do this, put a Facebook pixel in the code of your website. Then, when visitors come to your site and leave, your advertisements will show up in their social media feed, and they’ll be reminded that you piqued their interest — and that maybe you’re worth looking into further or reaching out to.

LinkedIn also offers retargeting on their platform and it functions in a similar way as Facebook. When you retarget on LinkedIn, you can tailor your ad content based on what pages your visitors viewed and feature content on the specific products and services they’re interested in.

Tip 3: Incorporate video across all your social channels.

When using social media to market your B2B business, make sure you use videos. Studies show that 59 percent of executives agree that if both text and video are available on the same topic, they are more likely to choose video. This means that video will both draw the attention of B2B execs who may consider buying from you, and give you an opportunity to clearly and visually show what your company does and why you’re worth doing business with.

If you’re ready to start using social media as an effective B2B marketing tool, get in touch with Broadbased to schedule a consultation. We can help you create a social media strategy that strengthens your company’s reputation and helps you grow your business.

Chris Ramaglia

Chris Ramaglia


Chris Ramaglia leads our digital strategies at the agency. He has more than 17 years' experience with online lead generation, holds nine digital marketing certifications, and has a borderline obsession with helping our clients smash their new business goals.