New TV spot for Ed Fraser Memorial Hospital

June 1, 2016

Ed Fraser Cardiology Spot

Placing the right message in front of the right audience using the right channel calls for a diversified approach, including traditional media. The BroadBased campaign for Ed Fraser Memorial Hospital continues to demonstrate how traditional media, in this case broadcast, can be highly effective for reaching certain demographics in a given media market. The most recent 60-second spot for Ed Fraser Memorial puts the spotlight on the hospital’s comprehensive cardiac diagnostic facility, which is equipped with the latest technologies for early detection of heart disease. The spot was produced in collaboration with our friends at CROP Creative Media and is currently running on local broadcast stations.




Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.