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2017: Our crystal ball says ‘digital’


You’ve no doubt been hearing the term “digital transformation” for the past couple of years, and you…

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Don’t treat your business Facebook account like a pinball game


With the start of the New Year, we like to advise our clients to make a resolution…

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Is your enrollment marketing strategy earning A’s or F’s?


At BroadBased Communications, higher education clients often come to us asking for ways to boost the number…

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To-do list: Two recommendations for 2017 that should top your list


Marketing trend lists for the New Year are already making their debut — think big data, personalization,…

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