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Coastal Law Finds Facebook Advertising Success


“We knew we needed to segment our prospective audience to put meaningful content in front of them,”…

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2012: Businesses Plan for Marketing Success


To help us allocate staff and resources in anticipation of future client needs, we identify shifts in…

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Focus Groups Can Provide a Strategy Edge


How can we get people to buy our product or service? What are the strengths and weaknesses…

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Branding Brush Up


Sometimes an individual concept can grow into a driving force for an entire campaign. A recent Mac…

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