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Does PR Have a Seat at your Table?


A recent study by Hotwire and The Holmes Report revealed public relations professionals believe senior management leaves…

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Don’t Rule Out Pay-Per-Click


It was once thought search engine marketing (SEM) and search engine optimization (SEO) were strategies that should…

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BroadBased In The News…


In July, Jan Korb, BroadBased’s CEO, delivered a presentation entitled Incorporating Pay-Per-Click Advertising Into Your Marketing Campaign…

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How to Set a Marketing Budget


A frequent question we field from small and medium-size businesses is how much they should spend on…

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