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Magazine Advertising Rebound


With all the conversation about online advertising, marketers would be remiss to not include print advertising in…

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A Respectable Marketing Response


You say your most recent direct mail effort resulted in a 1.25% response rate? And the click-through…

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Does PR Have a Seat at your Table?


A recent study by Hotwire and The Holmes Report revealed public relations professionals believe senior management leaves…

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Don’t Rule Out Pay-Per-Click


It was once thought search engine marketing (SEM) and search engine optimization (SEO) were strategies that should…

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