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Magazine Advertising Rebound
With all the conversation about online advertising, marketers would be remiss to not include print advertising in…
A Respectable Marketing Response
You say your most recent direct mail effort resulted in a 1.25% response rate? And the click-through…
Does PR Have a Seat at your Table?
A recent study by Hotwire and The Holmes Report revealed public relations professionals believe senior management leaves…
Don’t Rule Out Pay-Per-Click
It was once thought search engine marketing (SEM) and search engine optimization (SEO) were strategies that should…