Are you sabotaging your lead gen efforts by not using these 5 conversion tools? 

The best way to get more of your marketing budget is to increase your conversion while not increasing your costs. 

The goal is simple: get more of what you’re already doing. 

What we’ve found is that many companies either aren’t effectively using lead generation conversion tools, or simply aren’t using them at all. 

Here’s 5 of the most effective tools we use to help our clients maximize their conversion rate and get the highest possible ROI. 

1. Live website chat

People love using live website chat. When done right, it provides instant responses to a prospect or customer’s specific question without having to wait on an email response or callback.

The problem is, most website chat tools lack key functionality that make the difference between a freshly-qualified lead into the sales funnel, and a frustrated prospect stomping off to a competitor’s website. 

The best website chat tools are operated by live, knowledgeable agents 24/7. They integrate seamlessly with popular CRM tools, and offer optimal display options for desktop and mobile. 

At BroadBased, our chat solution is results-based, meaning you only pay for chats that convert to leads. We even have a video chat solution, that allows your sales rep to have a virtual meeting with prospects directly from your website. 

Bottom line: Website chat allows you to meet your prospects on their terms and can increase conversion by 40%

2. Dynamic call tracking numbers

Call tracking has come a long way. When it was first adopted, static phone numbers were used to track offline campaign sources, like TV, radio and direct mail. 

Now the technology has advanced to the point where we can track digital campaigns across every marketing channel, even down to the keywords that your prospects are searching for on Google. 

Not only that, AI-based transcription services can instantly analyze call recordings and provide invaluable insights into what your prospects are saying. 

This also integrates with your CRM and logs all incoming and outgoing calls to capture the entire lifecycle of your lead funnel. 

Bottom Line: There is no better way to track the ROI than dynamic call tracking, making it a must-have for your digital strategy. 

3. Live calendar for appointment scheduling

Don’t make me think.

It’s one of the golden rules of marketing, and for good reason. 

The more steps you make a prospect take to schedule a meeting, the higher the chance they won’t finish scheduling. 

Having a live calendar on your website that allows prospects and customers to schedule appointments in real-time can be a game changer for your lead gen strategy. 

It integrates with your sales or service calendar and lets people explain what they’re interested in so you’re prepared for the meeting. 

Tools like Calendly have free plans available and let you incorporate scheduling links on your website, social media sites and email signatures. 

Bottom line: Make it easier for prospects to schedule appointments with you, and they’ll do it more often. 

4. Dynamic call to action (CTA)

“Everyone hates those annoying popup windows.”

We hear that all the time, but guess what? They actually work. 

You can configure them to appear at the top of your website, along the sides and as a traditional popup window (which most people find the most annoying but it’s worth an A/B test!)

The numbers don’t lie, targeted promotions can increase sales by up to 82%. 

There’s a lot of quality dynamic CTAs out there, but one of our favorites is Hellobar because of its robust features and tracking capabilities. 

And best of all, Hellobar has a free plan too. 

Bottom Line: Conversion optimization is a numbers game, and dynamic popups give you more opportunities to capture new leads.

5. Text messaging integration

The use of text messages (or SMS) for sales and marketing has exploded in recent years. 

People are texting at higher rates than ever, and this has spilled over into the business world. 

The technology has evolved to a point where we can create a “textable” version of your primary business phone number, and people can start an SMS conversation directly from your website. 

48% of customers prefer communication from businesses to come from text messages, and the average open rate for an SMS campaign is 98%, 5x that of email (20%). Source

Bottom Line: Texting gives prospects another entry point into your funnel. 

Bonus: Video lead contact forms

By now, marketers understand the importance of incorporating video in their strategies, but most aren’t aware of how to apply a lead gen component to them. 

Now, when you embed a video on your website and landing pages, you can configure it to post a contact form that has to be completed before the user is able to watch the video. 

The product is offered by Wistia, and it’s a great way to boost conversions for your videos. 

Bottom Line: You invest time and money into creating compelling video content, now you can let it work for you and drive leads. 

 

If you’re ready to level-up your lead gen toolkit with any of these tactics, get it in touch and we’ll show you how to leverage them to get more out of your marketing budget.