Live 24/7 Website Chat for Law Firms: Significantly Increasing Website Visitor Conversion
As a partner or marketing executive for a law office, you already know that your website is your most important marketing tool. And you probably have a pretty robust SEO and Google Ads strategy in place to raise awareness and drive traffic to your website. Once people get to your website, there’s surely a phone number to call or a form to be filled out to complete your lead generation strategy. So far, so good! But hopefully you didn’t stop there because there is one key conversion piece missing: Live 24/7 website chat.
As a Jacksonville marketing firm helping businesses for nearly 30 years, our roots run deep in branding, awareness, marketing communications and lead generation and conversion. Beginning in 2023, with the help of AI, we were finally able to crack the code and bridge the gap between lead source and conversion/real ROI. We employ a number of tools to achieve this, and we’ve seen live website chat significantly increase lead conversion and, subsequently, ROI.
“24% of legal website visitors said they would leave if there was no live chat option (live human chat, not chatbots).”
– Ilawyermarketing
Driving traffic to a website through SEO and Google Advertising is pretty standard, and you are already probably aware of the significant investment. Could you imagine losing nearly 25% of your expensive traffic just because a relatively straightforward conversion tool wasn’t present?
Why Does Website Chat Work?
There are a multitude of reasons why people like website chat, not the least of which is that it’s available when they are. The US-based representatives who staff our chats are available when your office is closed which can provide deep peace of mind for prospects with time-sensitive issues.
- Individuals facing legal issues often need quick answers and reassurance, which Live Chat can provide 24/7.
- Clients with sensitive personal legal issues can discreetly seek information through Chat.
- Non-native English speakers will find confidence in multilingual Chat to get initial guidance.
- Better screening and qualification of leads
Chat Bots Vs Live Chat
- Chatbots are basic script-based tools good for repetitive inquiries.
- Live Chat can handle complex and nuanced issues with a high-level of empathy and context.
The live 24-hour multilingual Chat offered by BroadBased is delivered by real, US-based Chat Agents who deliver qualified leads to your team in real time. This team interacts with your website visitors using a custom script that we create in collaboration with you. Only chats that collect and deliver your full criteria are billed as leads.
And the customization of your Live Chat is extremely flexible with new features rolling out regularly. For example, prospects can seamlessly switch from chat to text, the feature can be added to your social media assets, and we can even build in video for a completely personalized approach.
Supercharge Your Lead Conversion NOW!
In an era where digital conversion is incredibly important to your ROI, it’s crucial to capture that 24% of traffic that is leaving your website without providing contact information. Our service will not only capture leads you might otherwise miss, but we will also provide a professional, responsive first impression to potential clients. This is important in keeping prospects from leaving your site in search of the immediate human interaction that they can find on your competitor’s website.
We have such a strong belief in the conversion capabilities of our Live Chat product that we’re offering your firm a 5 Lead Chat Trial with NO risk and NO obligation to continue. There’s no software to install – just a simple script to be added to your website that your team can execute or we can do it for you.
If you’re ready to claim 5 Free Leads for your firm, please sign up here or email BroadBased CEO Chris Ramaglia for a one-on-one consultation and start increasing your conversions and ROI now!
