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Ad Spending Continues Shift to the Net


The Internet is the nation’s second-leading ad medium behind TV, says ZenithOptimedia. And while the share of…

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Web Traffic Sleuthing Generates More Leads


So you’ve got your digital campaign up and running and you’re delivering plenty of new traffic to…

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The Social Life of Chicken


At BroadBased, digital marketing strategist Despina Pappas provides community management services for the social media pages of…

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What’s News at BroadBased


BroadBased CEO Jan Hirabayashi wrote a recent article for the February issue of 904 Magazine, expanding on…

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