Palazzo on St. Johns upgrades content marketing campaign

April 19, 2018


As one of Jacksonville’s only newly constructed riverfront condo developments, Palazzo on St. Johns needs to keep its luxury property top of mind with its target audience. Since 2016, BroadBased has been helping them do just that with an integrated digital approach that continues to drive leads and produce results.

The latest content marketing piece is a refreshed video that we incorporated into the company’s marketing automation email campaign, Facebook ads and TV spots. Produced by HCTV and Blue Cat Media Group, the video features drone footage that showcases the luxury features of the development and truly highlights the one-of-a-kind lifestyle.

To learn more about how video can take your content marketing to the next level, get in touch to schedule an appointment and see examples of our client work.


Alexandra Morrison

Alexandra Morrison

Digital Marketing Strategist

Alexandra Morrison is the Digital Marketing Strategist at BroadBased and provides strategy and support for a wide range of projects including paid social, e-blasts, digital advertising, website production, marketing automation and more.