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How many eyeballs does your digital campaign need to be successful?


How do you determine the number of impressions needed for your online campaign to generate the volume…

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Video makes your website sticky and improves your SEO


No, not Dum-Dum sucker-in-your-sister’s-hair sticky. Website “stickiness” is a good thing. It refers to the amount of…

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JaxKids Book Club turns a page


BroadBased is now in our 12th year of proud partnership with the Jacksonville Children’s Commission on the…

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Marketable marketing skills


In The rise of the marketer: Driving engagement, experience and revenue, a recent report published by The…

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