Analytics
The 3 most overlooked pieces of marketing data that can unlock higher ROI
Usually when we think of marketing data, we turn to analytics and KPIs. Hard numbers and stats that give us the plot points of the story, but fail to deliver the rich details that can create major separation from our competitors. The truth is, some of the valuable insight can be found from sources that…
Read MoreWe know how to grow: BroadBased named one of the 50 fastest growing companies in Jax
Check out the video below to see how excited the BB Team is about being named one of the 50 fastest growing companies by the Jacksonville Business Journal. We are honored to make the list and could not have done it without our clients. We sincerely appreciate the trust and confidence they have in us…
Read MorePlanning to bulk up your Google reviews? Read this first.
Online reviews can make or break your digital marketing efforts. You can be driving leads through social media, search, email and more, but if your perfect prospect reads a bad review, the chances of them converting will plummet. Because Google reviews appear next to your company listing on search result pages, they’re one of the…
Read MoreBroadBased Communications creates executive owner partnership
BroadBased Communications, one of Jacksonville’s oldest marketing firms, announces that Chris Ramaglia, executive vice president, has become a minority partner in the firm through an acquisition of shares. The company is celebrating 20 years in business in the Jacksonville market and until now has been 100 percent owned by CEO and founder Jan Hirabayashi. Hirabayashi…
Read MoreDigital dashboards provide quick, clear performance insight
How would you like to seamlessly access real time results of your key performance indicators (KPIs) on your laptop or mobile device? How many clicks are your ads getting? How’s your website traffic? Where are your visitors coming from? There are several affordable options available to keep you up to speed, and the customization options…
Read MoreHow many eyeballs does your digital campaign need to be successful?
How do you determine the number of impressions needed for your online campaign to generate the volume of sales leads and closed deals needed to achieve your goals? If you’ve budgeted $5,000 for online lead generation for a new product or service, is that enough? How would you know? BroadBased can help you answer these…
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