The Baker Rural Health Clinic is located in Macclenny, Florida and serves the local community by providing affordable and convenient healthcare services, in many cases as an alternative to an emergency room visit. As a long-time BroadBased client, we’ve helped them address the challenge in reaching their target audience in a market underserved by cable,…

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Online reviews can make or break your digital marketing efforts. You can be driving leads through social media, search, email and more, but if your perfect prospect reads a bad review, the chances of them converting will plummet. Because Google reviews appear next to your company listing on search result pages, they’re one of the…

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Digital Marketing Survey

Last month we published Part 1 of the results from BroadBased’s first-ever digital marketing survey of small business owners, marketers and executives. The response to the survey so exceeded our expectations that we’re back this month with Part 2 of the findings, offering more valuable insights into which strategies worked for companies in 2017, which…

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A seemingly subtle change to Instagram ads could make a significant difference in click-through success. Facebook is continuing to add value to the platform by rolling out an update that allows ads to blend more seamlessly into the Instagram user feed. Ads currently feature a blue call-to-action button to differentiate them from standard posts. The…

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Maida Custom Vision, Jacksonville’s leading LASIK provider for over 20 years, recently selected BroadBased to assist with its online patient lead generation. Dr. Jerry Maida performed the first LASIK procedure in Jacksonville back in 1996, and since then his practice has been performing thousands of refractive procedures every year. In 2016, the practice merged with…

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Digital marketing is evolving so quickly and strategy adjustments occur so frequently that some companies are understandably gun shy about launching big new campaigns. But while waiting for the “perfect time” might seem prudent, in reality it gives nimble competitors a head start and ultimately costs much more in lost revenue and market share. The…

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A strong mobile presence is no longer a “nice to have,” it’s a priority for companies that hope to maintain a steady flow of leads online. From your website and search engine results to your ad campaigns, if they’re not built for mobile, they’re not built for success. “Whether it’s a retail product or a…

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Social media marketing continues to increase year after year and Facebook continues to lead that charge by controlling 18% of the market share. As Facebook dominates the social media marketing game, they have introduced a new type of mobile ad experience, Canvas ads. Capitalizing on mobile advertising’s growth over desktop, Canvas ads allow advertisers to…

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When it comes to exercising marketing muscle, creating a suite of sales and marketing materials for a new business launch will test an agency’s fitness level. We recently had a great workout courtesy of ClaimMedic, a new personal medical claims consulting business. Knowing that BroadBased specializes in lead generation and digital marketing, ClaimMedic approached us…

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How do you determine the number of impressions needed for your online campaign to generate the volume of sales leads and closed deals needed to achieve your goals? If you’ve budgeted $5,000 for online lead generation for a new product or service, is that enough? How would you know? BroadBased can help you answer these…

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