Category Archives: Online Advertising

Planning to bulk up your Google reviews? Read this first.

Planning to bulk up your Google reviews? Read this first.

Online reviews can make or break your digital marketing efforts. You can be driving leads through social media, search, email and more, but if your perfect prospect reads a bad review, the chances of them converting will plummet. Because Google reviews appear next to your company listing on search result pages, they’re one of the… Continue Reading

BroadBased 2018 Digital Marketing Survey Results: Part 2!

BroadBased 2018 Digital Marketing Survey Results: Part 2!

Last month we published Part 1 of the results from BroadBased’s first-ever digital marketing survey of small business owners, marketers and executives. The response to the survey so exceeded our expectations that we’re back this month with Part 2 of the findings, offering more valuable insights into which strategies worked for companies in 2017, which… Continue Reading

Colorful clicks: Instagram ad update

A seemingly subtle change to Instagram ads could make a significant difference in click-through success. Facebook is continuing to add value to the platform by rolling out an update that allows ads to blend more seamlessly into the Instagram user feed. Ads currently feature a blue call-to-action button to differentiate them from standard posts. The… Continue Reading

Maida Custom Vision sharpens online focus

Maida Custom Vision, Jacksonville’s leading LASIK provider for over 20 years, recently selected BroadBased to assist with its online patient lead generation. Dr. Jerry Maida performed the first LASIK procedure in Jacksonville back in 1996, and since then his practice has been performing thousands of refractive procedures every year. In 2016, the practice merged with… Continue Reading

Is bite-size the right size for your next digital launch?

Digital marketing is evolving so quickly and strategy adjustments occur so frequently that some companies are understandably gun shy about launching big new campaigns. But while waiting for the “perfect time” might seem prudent, in reality it gives nimble competitors a head start and ultimately costs much more in lost revenue and market share. The… Continue Reading

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
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