Posts by Jan Hirabayashi
Coppola Speaks at Flagler’s ‘Connect for Success’ Conference
Maria Coppola joins other communication professionals for Flagler College’s 5th Annual Communication Week. This is also the 5th time Maria has participated. She sat on a panel entitled “Social Media Marketing” and discussed social media techniques with the student body. “Flagler College has an amazing communications program,” said Coppola. “Communications Week is a chance for…
Read MoreTrends: More Marketing Dollars Go Digital
The Center for Media Research, in a February 2010 report, notes that 28 percent of marketers nationwide are budgeting more for social media this year and less for traditional marketing channels (print, TV, radio). Not surprisingly, survey respondents noted that while they could anticipate many opportunities new media present, lack of understanding of social media…
Read MoreSpeaking Up
Public speaking is an integral part of any comprehensive marketing strategy. Your well-chosen, well-delivered words build your brand and reputation, communicate vital information, and make friends for your company or nonprofit endeavor. What you may not know about BroadBased is that we quite often work with speechwriters who craft compelling remarks for leaders at the…
Read MoreUNF Marketing Panel Features BroadBased CEO
From left, Jan Korb, Abel Harding of The Florida Times-Union, Moderator Kevin Monahan of the UNF Small Business Development Center, Nancy Ulrich of Ulrich Research Services and Mike White of Client Focused Media BroadBased CEO Jan Korb was one of four marketing professionals who participated in a panel discussion Feb. 19 at UNF as part…
Read MoreFrom Our Window Wall
The public is the only critic whose opinion is worth anything at all. — Mark Twain
Read MoreBroadBased PR Director to Co-host WOKV’s Extended News Coverage of Tiger Woods’ Statement at 11 a.m. Today
Maria Coppola, APR, BroadBased’s public relations director, will be guest hosting WOKV’s news coverage of the Tiger Woods event happening in Ponte Vedra this morning. Tune in at 11 a.m. to hear the Tiger Woods statement live and Maria’s expert public relations analysis of the situation. Since the Tiger Woods story broke in November, WOKV…
Read MoreKurycki by the Book: 1000 Ideas by 100 Artists
The incredibly talented, Jacksonville-based illustrator/designer and Senior Art Director here at BroadBased, Karen Kurycki is featured in the book 1000 Ideas by 100 Graphic Designers, edited by Matteo Cossu. The book’s publisher, Rockport, carries a reputation for producing top rated source books for professionals in the fields of architecture, graphic, interior and fashion design. Rockport…
Read MoreBroadBased gets Board
Two members of the BroadBased creative team joined over 100 other Jacksonville artists to display their custom-designed skateboards for the “I’M BOARD IV” art show. The respective boards of Sean Collins, BroadBased’s web designer, and Karen Kurycki, Senior Art Director, truly reflected their personalities. Sean’s fascination for facial follicles shined through once again with his…
Read MoreNew Ideas for 2010 Annual Reports
Over the years, we’ve seen many of our clients turn away from the elaborate, full-color, magazine-style annual report toward simpler, shorter print treatments. And many companies across the U.S. (as many as 75 to 85 percent by some estimates) have gone on-line with their annual reports, regardless of the size or breadth of their print…
Read MorePushing the Button on Social Media Marketing
So your company has experimented with social media over the last year and you “get it.” Now you’re ready to commit to a program and you want to do it right. How do you use your internal and external resources most efficiently? Are you ready to jump in but prefer some guidance before the training…
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