Author Archives: Jan

Marketing: 100% Tax Deductible

Marketing: 100% Tax Deductible

One of the most thrilling phrases in the English language is “guilt-free spending,” and the fourth quarter is when it happens for many marketing departments. If you have money left in your advertising budget for 2018, spending it before the end of the year enables you to lay the groundwork for generating strong business results… Continue Reading

JaxKids Book Club prepares kids to read

JaxKids Book Club prepares kids to read

BroadBased is now in its 14th year of proud partnership with the Kids Hope Alliance (previously the Jacksonville Children’s Commission) for the award-winning JaxKids Book Club, a free early literacy program for all Duval County 4-year-olds preparing to enter kindergarten. The Book Club continues as a summer reading program and features a new bi-lingual “I Can Read”… Continue Reading

Rayonier Advanced Materials’ annual report showcases company growth

Rayonier Advanced Materials’ annual report showcases company growth

We share a lot of information in the BroadCast about digital strategies and projects, but we also produce a substantial amount of printed work. One recent example is the 2017 Rayonier Advanced Materials (NYSE: RYAM) annual report, designed by Senior Designer Caitlin Lewis. Several concepts were presented which focused on the company’s ‘One Company, One… Continue Reading

How To Set A Marketing Budget (And What To Include)

How To Set A Marketing Budget (And What To Include)

Small and medium-size businesses often wonder how much they should spend on marketing plans. This can be a tough question for seasoned businesses, and even tougher for startups. While there’s no one-size-fits-all formula for calculating how much you should spend, BroadBased can offer you some guidelines. One thing to note is B2C (business-to-consumer) budgets are… Continue Reading

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