Posts by Jan Hirabayashi
Enhancing Your Brand through Regular Competitive Analysis
Few marketing teams would skip a competitive analysis when launching a new brand, but how often should you perform the research for your established brand? A competitive analysis provides valuable insights to guide the creation of strategic marketing messages, especially in industries experiencing rapid changes, shifts in technology and new competitors. So that pretty much…
Read MoreMaximize Your Budget With a Well-defined Target Audience
In today’s highly competitive digital marketing landscape, defining and refining your target audience is essential to optimize your budget and attract more customers. By employing precision targeting, you can ensure that your advertising budgets are utilized to engage only those who are most likely to become prospective customers. Below, we outline some effective processes used…
Read MoreWhat’s a Fractional CMO and Why Would You Need One?
Think about the trusted advisors you rely on and how you work with them. If you’re a business owner, you probably have at least a CPA and an attorney in regular rotation, and you might also have a CFO advisor and HR advisor on call for special projects. You rely on these partners for strategy…
Read MoreNew Brand Identity for CryoEdge Elite Performance & Health
What’s cooler than being cool? Ice cold. CryoEdge Elite Performance and Health is a COOL business. Literally. CryoEdge, located in Elkhart, Ind., offers clients Whole Body Cryotherapy (WBC), which is the process of using liquid nitrogen to hyper-cool your body for three minutes. The concept delivers health benefits similar to those athletes receive with ice…
Read MoreNew Ed Fraser Memorial Hospital website is more than meets the eye
A new 100-page responsive website developed by BroadBased for Baker County Medical Services integrated four healthcare facilities into one master website under the main brand of Ed Fraser Memorial Hospital. Located 30 miles outside Jacksonville in the rural community of Macclenny, Fla., Ed Fraser Memorial Hospital and its affiliated facilities are more than medical providers.…
Read MoreIs channel explosion complicating your in-house staffing strategy?
You might not have consciously thought about it or known what to call it, but we’re all in the midst of a major explosion — a channel explosion. That’s what marketers call the dramatic growth in marketing channels over the past 20 years. Not only is it complicating marketing strategies, it’s also requiring organizations to…
Read MoreMarketing: 100% Tax Deductible
One of the most thrilling phrases in the English language is “guilt-free spending,” and the fourth quarter is when it happens for many marketing departments. If you have money left in your advertising budget for 2018, spending it before the end of the year enables you to lay the groundwork for generating strong business results…
Read MoreJaxKids Book Club prepares kids to read
BroadBased is now in its 14th year of proud partnership with the Kids Hope Alliance (previously the Jacksonville Children’s Commission) for the award-winning JaxKids Book Club, a free early literacy program for all Duval County 4-year-olds preparing to enter kindergarten. The Book Club continues as a summer reading program and features a new bi-lingual “I Can Read”…
Read MoreMagazine Award for Episcopal Diocese of Florida
While BroadBased is mostly known as a digital-first firm these days, many people don’t know that print design and publishing is where our roots lie. When presented the opportunity to work on a magazine redesign with The Episcopal Diocese of Florida last year, we considered it a real treat! Fast forward to 2018 and we’re…
Read MoreRayonier Advanced Materials’ annual report showcases company growth
We share a lot of information in the BroadCast about digital strategies and projects, but we also produce a substantial amount of printed work. One recent example is the 2017 Rayonier Advanced Materials (NYSE: RYAM) annual report, designed by Senior Designer Caitlin Lewis. Several concepts were presented which focused on the company’s ‘One Company, One…
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