A Fresh Look for JaxKids Book Club

Nearly two decades since the inception of the JaxKids Book Club program, an exciting new version has been unveiled for Duval County preschoolers, featuring updated branding and a fresh selection of books. BroadBased originally served as the marketing partner for the City of Jacksonville’s 2004 team, which was responsible for creating, branding, and distributing what…

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Enhancing Your Brand through Regular Competitive Analysis

Few marketing teams would skip a competitive analysis when launching a new brand, but how often should you perform the research for your established brand?  A competitive analysis provides valuable insights to guide the creation of strategic marketing messages, especially in industries experiencing rapid changes, shifts in technology and new competitors. So that pretty much…

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Maximize Your Budget With a Well-defined Target Audience

In today’s highly competitive digital marketing landscape, defining and refining your target audience is essential to optimize your budget and attract more customers. By employing precision targeting, you can ensure that your advertising budgets are utilized to engage only those who are most likely to become prospective customers. Below, we outline some effective processes used…

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What’s a Fractional CMO and Why Would You Need One?

Think about the trusted advisors you rely on and how you work with them. If you’re a business owner, you probably have at least a CPA and an attorney in regular rotation, and you might also have a CFO advisor and HR advisor on call for special projects. You rely on these partners for strategy…

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New Brand Identity for CryoEdge Elite Performance & Health

What’s cooler than being cool? Ice cold. CryoEdge Elite Performance and Health is a COOL business. Literally. CryoEdge, located in Elkhart, Ind., offers clients Whole Body Cryotherapy (WBC), which is the process of using liquid nitrogen to hyper-cool your body for three minutes. The concept delivers health benefits similar to those athletes receive with ice…

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New Ed Fraser Memorial Hospital website is more than meets the eye

A new 100-page responsive website developed by BroadBased for Baker County Medical Services integrated four healthcare facilities into one master website under the main brand of Ed Fraser Memorial Hospital. Located 30 miles outside Jacksonville in the rural community of Macclenny, Fla., Ed Fraser Memorial Hospital and its affiliated facilities are more than medical providers.…

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Marketing: 100% Tax Deductible

One of the most thrilling phrases in the English language is “guilt-free spending,” and the fourth quarter is when it happens for many marketing departments. If you have money left in your advertising budget for 2018, spending it before the end of the year enables you to lay the groundwork for generating strong business results…

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JaxKids Book Club prepares kids to read

BroadBased is now in its 14th year of proud partnership with the Kids Hope Alliance (previously the Jacksonville Children’s Commission) for the award-winning JaxKids Book Club, a free early literacy program for all Duval County 4-year-olds preparing to enter kindergarten. The Book Club continues as a summer reading program and features a new bi-lingual “I Can Read”…

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Magazine Award for Episcopal Diocese of Florida

While BroadBased is mostly known as a digital-first firm these days, many people don’t know that print design and publishing is where our roots lie. When presented the opportunity to work on a magazine redesign with The Episcopal Diocese of Florida last year, we considered it a real treat! Fast forward to 2018 and we’re…

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