Posts by Jan Hirabayashi
5 Ways to Efficiently Work with Your Designer
Working efficiently with a graphic designer can make a real difference in the success of your project. Clear communication, detailed planning, and mutual understanding are key components of a great collaboration. Below are some five steps to make sure you and your designer stay on the same page and have a smooth and productive collaboration.…
Read MoreA Fresh Look for JaxKids Book Club
Nearly two decades since the inception of the JaxKids Book Club program, an exciting new version has been unveiled for Duval County preschoolers, featuring updated branding and a fresh selection of books. BroadBased originally served as the marketing partner for the City of Jacksonville’s 2004 team, which was responsible for creating, branding, and distributing what…
Read MoreEnhancing Your Brand through Regular Competitive Analysis
Few marketing teams would skip a competitive analysis when launching a new brand, but how often should you perform the research for your established brand? A competitive analysis provides valuable insights to guide the creation of strategic marketing messages, especially in industries experiencing rapid changes, shifts in technology and new competitors. So that pretty much…
Read MoreMaximize Your Budget With a Well-defined Target Audience
In today’s highly competitive digital marketing landscape, defining and refining your target audience is essential to optimize your budget and attract more customers. By employing precision targeting, you can ensure that your advertising budgets are utilized to engage only those who are most likely to become prospective customers. Below, we outline some effective processes used…
Read MoreWhat’s a Fractional CMO and Why Would You Need One?
Think about the trusted advisors you rely on and how you work with them. If you’re a business owner, you probably have at least a CPA and an attorney in regular rotation, and you might also have a CFO advisor and HR advisor on call for special projects. You rely on these partners for strategy…
Read MoreNew Brand Identity for CryoEdge Elite Performance & Health
What’s cooler than being cool? Ice cold. CryoEdge Elite Performance and Health is a COOL business. Literally. CryoEdge, located in Elkhart, Ind., offers clients Whole Body Cryotherapy (WBC), which is the process of using liquid nitrogen to hyper-cool your body for three minutes. The concept delivers health benefits similar to those athletes receive with ice…
Read MoreNew Ed Fraser Memorial Hospital website is more than meets the eye
A new 100-page responsive website developed by BroadBased for Baker County Medical Services integrated four healthcare facilities into one master website under the main brand of Ed Fraser Memorial Hospital. Located 30 miles outside Jacksonville in the rural community of Macclenny, Fla., Ed Fraser Memorial Hospital and its affiliated facilities are more than medical providers.…
Read MoreIs channel explosion complicating your in-house staffing strategy?
You might not have consciously thought about it or known what to call it, but we’re all in the midst of a major explosion — a channel explosion. That’s what marketers call the dramatic growth in marketing channels over the past 20 years. Not only is it complicating marketing strategies, it’s also requiring organizations to…
Read MoreMarketing: 100% Tax Deductible
One of the most thrilling phrases in the English language is “guilt-free spending,” and the fourth quarter is when it happens for many marketing departments. If you have money left in your advertising budget for 2018, spending it before the end of the year enables you to lay the groundwork for generating strong business results…
Read MoreJaxKids Book Club prepares kids to read
BroadBased is now in its 14th year of proud partnership with the Kids Hope Alliance (previously the Jacksonville Children’s Commission) for the award-winning JaxKids Book Club, a free early literacy program for all Duval County 4-year-olds preparing to enter kindergarten. The Book Club continues as a summer reading program and features a new bi-lingual “I Can Read”…
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