What’s cooler than being cool? Ice cold. CryoEdge Elite Performance and Health is a COOL business. Literally. CryoEdge, located in Elkhart, Ind., offers clients Whole Body Cryotherapy (WBC), which is the process of using liquid nitrogen to hyper-cool your body for three minutes. The concept delivers health benefits similar to those athletes receive with ice…

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A new 100-page responsive website developed by BroadBased for Baker County Medical Services integrated four healthcare facilities into one master website under the main brand of Ed Fraser Memorial Hospital. Located 30 miles outside Jacksonville in the rural community of Macclenny, Fla., Ed Fraser Memorial Hospital and its affiliated facilities are more than medical providers.…

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You might not have consciously thought about it or known what to call it, but we’re all in the midst of a major explosion — a channel explosion. That’s what marketers call the dramatic growth in marketing channels over the past 20 years. Not only is it complicating marketing strategies, it’s also requiring organizations to…

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One of the most thrilling phrases in the English language is “guilt-free spending,” and the fourth quarter is when it happens for many marketing departments. If you have money left in your advertising budget for 2018, spending it before the end of the year enables you to lay the groundwork for generating strong business results…

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BroadBased is now in its 14th year of proud partnership with the Kids Hope Alliance (previously the Jacksonville Children’s Commission) for the award-winning JaxKids Book Club, a free early literacy program for all Duval County 4-year-olds preparing to enter kindergarten. The Book Club continues as a summer reading program and features a new bi-lingual “I Can Read”…

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While BroadBased is mostly known as a digital-first firm these days, many people don’t know that print design and publishing is where our roots lie. When presented the opportunity to work on a magazine redesign with The Episcopal Diocese of Florida last year, we considered it a real treat! Fast forward to 2018 and we’re…

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We share a lot of information in the BroadCast about digital strategies and projects, but we also produce a substantial amount of printed work. One recent example is the 2017 Rayonier Advanced Materials (NYSE: RYAM) annual report, designed by Senior Designer Caitlin Lewis. Several concepts were presented which focused on the company’s ‘One Company, One…

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How to set a marketing budget

Small and medium-size businesses often wonder how much they should spend on marketing plans. This can be a tough question for seasoned businesses, and even tougher for startups. While there’s no one-size-fits-all formula for calculating how much you should spend, BroadBased can offer you some guidelines. One thing to note is B2C (business-to-consumer) budgets are…

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How sweet it is! The time for gathering with family and friends is here! Per BroadBased tradition, we present you with our annual Holiday recipe collection. These mouth-watering dessert and beverage recipes were compiled from staff and client submissions.

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Your potential customers are conducting more research online before making purchase decisions, so having positive online reviews has never been more important. Asking satisfied customers to write reviews has proven to be an effective tactic for BroadBased clients, but a recent crackdown effort by online review giant Yelp will change that practice. In a recent…

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