Jacksonville Design Mentoring Program Going Strong
Jacksonville design professionals, all members of AIGA, and their high school design mentoring program, Discover Design, co-founded by our very own Karen Kurycki, completed the program’s third group project this month. The students and their design mentors completed billboards as part of the Create! Don’t Hate program, based on the theme of Tolerance. The program…
Read MoreIntroducing: Jules Allen
BroadBased welcomes Jules Allen as its new Chief Information Officer. His resume reflects his deep passion for what he does and includes titles such as Chief Technology Officer, Director of Internet Strategies through Director of Product Delivery, Security and System Integrity and Vice President of Persuasive Technologies. Also in that line-up is a lengthy stint…
Read MoreSetting Messages in Motion
BroadBased recently had the opportunity to flex its video production muscles. This video was written and produced in just a matter of days for a client presentation that tells, in just a few minutes, some reasons why we believe social media can be an important addition to our clients’ marketing toolkit. From inception to final…
Read MoreSocial Media Ownership Survey
A PRWeek survey of 128 clients reveals which departments companies feel should own social media responsibilities. (Data from PRWeek.com/UK: Sudhaman, Aram; Diffusion Digital Integration Report: The Digital Divide. March 24, 2010.)
Read MoreCoppola Speaks at Flagler’s ‘Connect for Success’ Conference
Maria Coppola joins other communication professionals for Flagler College’s 5th Annual Communication Week. This is also the 5th time Maria has participated. She sat on a panel entitled “Social Media Marketing” and discussed social media techniques with the student body. “Flagler College has an amazing communications program,” said Coppola. “Communications Week is a chance for…
Read MoreTrends: More Marketing Dollars Go Digital
The Center for Media Research, in a February 2010 report, notes that 28 percent of marketers nationwide are budgeting more for social media this year and less for traditional marketing channels (print, TV, radio). Not surprisingly, survey respondents noted that while they could anticipate many opportunities new media present, lack of understanding of social media…
Read MoreSpeaking Up
Public speaking is an integral part of any comprehensive marketing strategy. Your well-chosen, well-delivered words build your brand and reputation, communicate vital information, and make friends for your company or nonprofit endeavor. What you may not know about BroadBased is that we quite often work with speechwriters who craft compelling remarks for leaders at the…
Read MoreUNF Marketing Panel Features BroadBased CEO
From left, Jan Korb, Abel Harding of The Florida Times-Union, Moderator Kevin Monahan of the UNF Small Business Development Center, Nancy Ulrich of Ulrich Research Services and Mike White of Client Focused Media BroadBased CEO Jan Korb was one of four marketing professionals who participated in a panel discussion Feb. 19 at UNF as part…
Read MoreFrom Our Window Wall
The public is the only critic whose opinion is worth anything at all. — Mark Twain
Read MoreBroadBased PR Director to Co-host WOKV’s Extended News Coverage of Tiger Woods’ Statement at 11 a.m. Today
Maria Coppola, APR, BroadBased’s public relations director, will be guest hosting WOKV’s news coverage of the Tiger Woods event happening in Ponte Vedra this morning. Tune in at 11 a.m. to hear the Tiger Woods statement live and Maria’s expert public relations analysis of the situation. Since the Tiger Woods story broke in November, WOKV…
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