From Our Window Wall
The public is the only critic whose opinion is worth anything at all. — Mark Twain
Read MoreBroadBased PR Director to Co-host WOKV’s Extended News Coverage of Tiger Woods’ Statement at 11 a.m. Today
Maria Coppola, APR, BroadBased’s public relations director, will be guest hosting WOKV’s news coverage of the Tiger Woods event happening in Ponte Vedra this morning. Tune in at 11 a.m. to hear the Tiger Woods statement live and Maria’s expert public relations analysis of the situation. Since the Tiger Woods story broke in November, WOKV…
Read MoreKurycki by the Book: 1000 Ideas by 100 Artists
The incredibly talented, Jacksonville-based illustrator/designer and Senior Art Director here at BroadBased, Karen Kurycki is featured in the book 1000 Ideas by 100 Graphic Designers, edited by Matteo Cossu. The book’s publisher, Rockport, carries a reputation for producing top rated source books for professionals in the fields of architecture, graphic, interior and fashion design. Rockport…
Read MoreBroadBased gets Board
Two members of the BroadBased creative team joined over 100 other Jacksonville artists to display their custom-designed skateboards for the “I’M BOARD IV” art show. The respective boards of Sean Collins, BroadBased’s web designer, and Karen Kurycki, Senior Art Director, truly reflected their personalities. Sean’s fascination for facial follicles shined through once again with his…
Read MoreNew Ideas for 2010 Annual Reports
Over the years, we’ve seen many of our clients turn away from the elaborate, full-color, magazine-style annual report toward simpler, shorter print treatments. And many companies across the U.S. (as many as 75 to 85 percent by some estimates) have gone on-line with their annual reports, regardless of the size or breadth of their print…
Read MorePushing the Button on Social Media Marketing
So your company has experimented with social media over the last year and you “get it.” Now you’re ready to commit to a program and you want to do it right. How do you use your internal and external resources most efficiently? Are you ready to jump in but prefer some guidance before the training…
Read MoreMeet Richard Willich
Richard Willich, the CEO and Chairman of MDI Holdings has fast become one of our area’s most watched CEOs. Not only is he the CEO of the largest employer in St. Johns County, he is also a historian, a veteran, a philanthropist and a man of deep spiritual faith. Having not been in the area…
Read MoreFacility Automation Solutions (FAS)
Facility Automation Solutions (formerly W.W. Gay Facility Automation) needed a comprehensive B2B Web site to concisely present the company’s capabilities in implementing “smart” building operating systems. The company has long played a role in ensuring comfort, energy conservation and operating efficiency in many of Northeast Florida’s most high-profile institutions. From copywriting to creative services, BroadBased…
Read MoreIn the News: Gazing into the Crystal Ball for 2010
If you’re looking for a good overview of marketing trends for the coming year, you’d do well to check out the article “Strategies That Sell” in 904 Magazine’s December 2009 issue. The article provides a virtual roundtable of opinions from businesses in and around Northeast Florida — printing, retail, medical, media buying, direct mail and…
Read MoreFrom Our Window Wall
Graphic design is the purposeful combination of words, pictures and other visual elements to support the communication of an explicit or implicit message. — Michael Bierut
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