Public/Media Relations
Paper Retriever, Action News and Julie Watkins Challenge You!
BroadBased’s PR division has been hard at work this month on a television news promotion with client Paper Retriever recycling. Action News and Girls Gone Green, an environmental action non-profit founded by Action News Meteorologist Julie Watkins, joined forces with Paper Retriever to spread the word about this community-based recycling effort that costs nothing and…
Read MoreBroadBased News
Jan Korb BroadBased CEO Jan Korb was recently elected to the board of directors for Big Brothers Big Sisters of Northeast Florida. Korb, who will be chairing the Marketing/PR Task Force, has been a big sister to her “little,” Mikayla, since 2007. Maria Coppola, APR The Flagler College Public Relations Student Society of…
Read MoreJarrell a New CCPOJ Board Member
BroadBased’s Traffic Manager, Joy Jarrell Joy Jarrell, BroadBased traffic manager, was recently named to the Board of Directors of The Children’s Christmas Party of Jacksonville. Citing her many years of coordinating CCPOJ projects created by BroadBased and her passion for this annual charitable event, Executive Director Diane Halverson requested that Jarrell join the board, and…
Read MoreKorb Presents Case Studies to the Association for Corporate Growth
BroadBased CEO Jan Korb was one of two keynote speakers for North Florida Chapter of the Association for Corporate Growth (ACG) on June 17. Her presentation, “How Are Your Smartest Competitors Using Technology?” was delivered to approximately 50 members and guests and provided specific examples as to how venture capitalists, business brokers and wealth advisors…
Read MoreOnline Reputation Management
87% believe the CEO’s reputation is an important part of a company’s reputation. 83% of companies will face a crisis that will negatively impact their share price between 20 and 30%, during the next five years. 100% of those reading this post have either a personal or corporate reputation to protect. Source: Marketing Pilgrim Reputation…
Read More3 Pints + 1 Hour = 9 Lives Saved
BROADBased trio Karen Kurycki, Jan Korb and PR intern Desi Pappas helped launch our client The Blood Alliance’s newest location at the Shands Jacksonville campus in April. Their donations help to sustain a safe, reliable blood supply for their community. Please consider donating at a TBA location near you!
Read MoreSpeaking Up
Public speaking is an integral part of any comprehensive marketing strategy. Your well-chosen, well-delivered words build your brand and reputation, communicate vital information, and make friends for your company or nonprofit endeavor. What you may not know about BroadBased is that we quite often work with speechwriters who craft compelling remarks for leaders at the…
Read MoreUNF Marketing Panel Features BroadBased CEO
From left, Jan Korb, Abel Harding of The Florida Times-Union, Moderator Kevin Monahan of the UNF Small Business Development Center, Nancy Ulrich of Ulrich Research Services and Mike White of Client Focused Media BroadBased CEO Jan Korb was one of four marketing professionals who participated in a panel discussion Feb. 19 at UNF as part…
Read MoreBroadBased PR Director to Co-host WOKV’s Extended News Coverage of Tiger Woods’ Statement at 11 a.m. Today
Maria Coppola, APR, BroadBased’s public relations director, will be guest hosting WOKV’s news coverage of the Tiger Woods event happening in Ponte Vedra this morning. Tune in at 11 a.m. to hear the Tiger Woods statement live and Maria’s expert public relations analysis of the situation. Since the Tiger Woods story broke in November, WOKV…
Read MorePushing the Button on Social Media Marketing
So your company has experimented with social media over the last year and you “get it.” Now you’re ready to commit to a program and you want to do it right. How do you use your internal and external resources most efficiently? Are you ready to jump in but prefer some guidance before the training…
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