Posts Tagged ‘jacksonville website design’
Dollar for Dollar, Specialty Advertising Packs the Biggest Punch
Thinking of cost-effective ways to punch up your advertising on a limited budget? Everything old is new again – try imprinted specialty items. According to recent advertising research, those imprinted mugs, caps, bags and pens are more powerful advertising messengers than you might think, and they’re cheaper per impression than any other form of media.…
Read MorePresenting BroadBased 4.0
Bigger, Bolder and Room to Grow! The new suite is located just off the elevator on the 18th floor. Now bigger, brighter and bolder, the new BroadBased Communications headquarters is buzzing with activity as we add the final decorative touches to our new 18th floor home in the Riverplace Tower. BroadBased owner and CEO Jan…
Read MoreComing Soon: BroadBased 4.0
You may have heard rumblings about upcoming changes at BroadBased, and I am happy to confirm that the rumors are true! Now entering our 13th year – with the last ten years spent on the 22nd floor of Riverplace Tower – BroadBased is in the midst of a regeneration. We will soon introduce a larger…
Read MoreThe End of an Era
November 6th marked the end of an era as, after nearly nine years, we bid Harrison adieu. He left BroadBased to launch an entrepreneurial foray into franchise restaurant ownership. Harrison, with his father-in-law and brother-in-law, purchased a Church’s Chicken franchise. The first store will open on Normandy Boulevard in the coming months. Harrison was honored…
Read MoreFocus Groups Offer a Fresh Outlook
Focus groups are a very helpful marketing tool that we don’t think are used enough. We asked Nancy Ulrich, president of Concepts in Focus, a top-rated Northeast Florida research facility in Orange Park, if she could set expectations for a company considering adding focus groups to their 2009 research arsenal. “The very act of sitting…
Read MoreThe Case for Press Releases
According to a recent study by Fellows of the Society for New Communications Research, press releases – once the paper-based province of PR professionals – are now primarily online vehicles important to PR and marketing professionals alike, but for different reasons. PR professionals surveyed place more importance on announcing news and influencing thought leaders about…
Read MoreThank You for Shopping at BroadBased
If you’re paying bills for your company, you can now reach for the plastic instead of the pen. BroadBased now accepts all major credit cards, including American Express, Discover, MasterCard, and Visa. “We believe this is another way we can make doing business with us hassle-free,” said Joy Jarrell, traffic manager. “We hope it will…
Read MoreKaren Okie: BroadBased’s New Communications Director
This month we welcome Karen Okie as the newest Broad to join the company. She is a Jacksonville resident since 1991, an experienced writer and editor, and most recently an employee communications specialist for a large corporation based in Jacksonville. As a communications strategist, Karen works one-on-one with clients to develop and implement employee, customer,…
Read MoreTrends in Marketing
Recent surveys show marketing directors dramatically increasing interactive and digital marketing budgets. You’ve all heard the truisms in advertising and marketing: In lean times, ad dollars fall. But it’s in those times when marketing is more important than ever. Marketing strategies are much more complex now than merely a print and ad budget. There is…
Read More‘Orphan Works’ in the News
How the Orphan Works Act of 2008 Can Affect Your Bottom Line Orphans are not a subject we would ordinarily cover, except for the word’s importance in copyright law. ‘Orphan’ is the peculiar name assigned to works of illustration, photography, or any art whose original creators or copyright owners have not been found. Under cover…
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