Posts by Chris Ramaglia
Text Your Way to More Leads: The Power of SMS Marketing
What if you could reach customers instantly, with your message read in minutes—and see a direct impact on lead gen and sales? That’s what SMS delivers, and it’s emerged as one of the most powerful tools in a marketer’s arsenal by offering unparalleled reach and immediacy. Short Message Service, or text message marketing, enables businesses…
Read MoreVideo: A Complete Guide to Fractional CMO Services
In this video, our CEO Chris Ramaglia take you through the ins and outs of our Fractional CMO (FCMO) services and why our clients prefer this model from their agency partner. In the video he covers: What a FCMO is and why you need one A “before and after” of how a FCMO can transform…
Read MoreBroadBased CEO Chris Ramaglia featured on Finding Your Frequency with Brian Sexton
Our CEO Chris Ramaglia had the opportunity to sit down and chat with Jacksonville Jaguars Senior Correspondent and motivational speaker Brian Sexton for his show Finding Your Frequency. They discussed key defining moments for both Chris and BroadBased, how we’re helping serve our clients in 2025, and the value of creating win-win opportunities in business…
Read MoreMarketing During Economic Uncertainty: 7 key strategy tips
Marketing budgets are tightening as a result of recent economic volatility, and times like these present challenges for marketing executives and business owners. We learned during COVID that companies can not only survive but thrive during economic downturns by taking advantage of opportunities to innovate, communicate, and adapt. At BroadBased, this is the approach we…
Read MoreHow to make sure your marketing doesn’t feel like marketing
Author Tom Fishburne said, “The best marketing doesn’t feel like marketing.” Such a simple statement, and I’m sure most marketers would agree; yet so many of us still struggle to make our marketing feel, well, not like marketing. Why is this important? For one, it’s never been harder to stand out and truly differentiate your…
Read MoreA visionary new website for Jacksonville’s LASIK vision specialists
Maida CustomVision is one of Jacksonville’s largest LASIK practices, and a BroadBased client since 2015. We’ve helped them drive new patient leads with innovative social media marketing strategies that feature engaging patient testimonial videos. Last month, we launched their redesigned website that incorporates a modern look and feel and cutting edge lead conversion elements. The…
Read MoreIs USPS Informed Delivery in your Marketing Toolkit?
If you’re a direct mail marketer, USPS Informed Delivery should be on your radar. This free service allows consumers to digitally preview their incoming mail each morning through an email that includes a grayscale scan (Mailpiece Image) of the front of their physical mail. It’s a convenient way for users to keep track of their…
Read More4 Of The Biggest Marketing Challenges for 2025
It’s officially 2025, and as always, marketers are busy ringing in the new year by launching their 12-month strategies. As we hustle to execute our tactics and campaigns, we have to be mindful of the new challenges we’ll undoubtedly face this year. The only constant when it comes to marketing is change, and sometimes that…
Read MoreWebsite Launch: Cork Thyme Wine Bar & Bodega
After developing an exciting new brand for Cork Thyme Wine Bar & Bodega, BroadBased launched their official website in September to coincide with the grand opening. Formerly All Spiced Up, which opened in 2008 in Avondale and provides the finest spices and gourmet products, the wine bar offers relaxed, welcoming vibes with the perfect blend…
Read MoreWork Spotlight: Big Brothers Big Sisters of NEFL Anniversary Video
Big Brothers Big Sisters is the nation’s oldest and largest youth mentoring organization and the Northeast Florida chapter is celebrating their 110 anniversary in the Jacksonville area. BroadBased CEO, Chris Ramaglia, who is a Board Member, partnered with Exigo Sales & Marketing to create and donate a video to commemorate the anniversary, and hear from…
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