Posts by Chris Ramaglia
Are you sabotaging your lead gen efforts by not using these 5 conversion tools?
The best way to get more of your marketing budget is to increase your conversion while not increasing your costs. The goal is simple: get more of what you’re already doing. What we’ve found is that many companies either aren’t effectively using lead generation conversion tools, or simply aren’t using them at all. Here’s 5…
Read MoreHow to track marketing ROI
The most important metric in any marketing strategy is the Return on Investment, or ROI. Not only do you need to know if your marketing is paying off, but also which tactics are most effective at driving revenue. The bottom line is: if you’re not accurately tracking your ROI, you’re taking (expensive) shots in the…
Read MoreA completely new website design for Complete Health
Earlier this month, we launched the freshly redesigned Complete Health website. As a primary care group that operates 25 practices across Florida, Alabama and Virginia, Complete Health needed a clean, modern website that delivered on their brand promise of always putting their patients first. To that end, we worked with their team to create a…
Read MoreDrive more leads and increase ROI with pay-per-lead live website chat
Digital ad spending eclipsed the $600 billion mark in 2023 and is showing no signs of slowing down: As companies continue to pour budget into their digital strategies, it’s never been more important to convert as many leads as possible the investment they’re making to drive traffic to their website. The best way to do…
Read MoreVideo Feature: 3 Tips to Boost Your Marketing Strategy in Q4
BroadBased Partner Chris Ramaglia details his top 3 tips to help your marketing strategy end on a high note in 2023.
Read MoreThe 3 most overlooked pieces of marketing data that can unlock higher ROI
Usually when we think of marketing data, we turn to analytics and KPIs. Hard numbers and stats that give us the plot points of the story, but fail to deliver the rich details that can create major separation from our competitors. The truth is, some of the valuable insight can be found from sources that…
Read MoreBroadBased Owner Chris Ramaglia Completes JAX Bridges Program
JAX Bridges is an entrepreneurial development program offered by the JAX Chamber and has an alumni of over 1,500 small business owners throughout Northeast Florida. Launched in 2014 by Dr. Carlton Robinson, the program helps small business owners grow with education, teaming exercises and mentoring. Last week, BroadBased Partner Chris Ramaglia completed the Spring 2023 program…
Read More5 Ways to Improve the Value of Your Agency Partnership
Hiring a marketing agency is an investment in your business’s growth, and like any investment, you want to maximize your return. This return is based on the value your agency can create for you. To ensure success, there are five effective ways to get more value from your agency that are often overlooked. While price,…
Read MoreThe Benefits of Integrated Marketing Planning
We all know prospective customers need multiple exposures to a brand or product before they consider buying. Exactly how many exposures is up for debate and depends on many variables. To ensure you’re targeting the right audience with these exposures – and that your message is hitting the mark – you need a Strategic Marketing…
Read MoreBroadBased Communications Shifts Majority Ownership, Starts Process of Full Transition to EVP in 2024
BroadBased Communications, one of Jacksonville’s oldest privately-owned advertising and marketing agencies, announces it has a new majority owner as the company plans for full transition in 2024. Executive Vice President Chris Ramaglia has acquired 69% ownership of the company as of Dec. 31, 2022. This new structure lays the foundation for full transition of the…
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