Posts by Chris Ramaglia
BroadBased presents at IABC meeting
Last month, our EVP and Partner Chris Ramaglia had the privilege of holding a presentation for the Jacksonville chapter of the International Association of Business Communicators (IABC). Chris talked about digital strategy in 2022, covering how the global pandemic changed marketing and how you can align your tools and tactics to be successful in driving…
Read MoreWork Spotlight: Complete Health Animated Video
Complete Health is a primary care physician’s group that works with healthcare providers to provide the highest level of patient care. We helped them create an animated video to showcase their Complete Health 360 service that provides Medicare-eligible patients access to specialized services including an exclusive Member Support Representative. Check out the video below, and…
Read More2022 Marketing Trends: 3 tactics you need to know to crush your lead gen goals this year
The world of marketing is constantly changing. This was especially true in 2021, which may have seen more changes impact marketing than any in recent memory. Some companies went completely virtual in response to the pandemic, others (like BroadBased) adopted a hybrid model. Employees left their jobs in record numbers, and others took on new…
Read MoreDoes your lead gen strategy pass the test? Here’s how to use A/B testing to make the grade and drive more leads
“Do you think these ads will convert?” This is a question I hear a lot from clients, co-workers and colleagues, and I answer it the same way just about every time: “I don’t know, what happened when you tested them?” The reason I do this isn’t to be smug (well, maybe a little). I ask…
Read MoreCheers to the new Jax Bourbon Social website
Jax Bourbon Social is an annual event to increase awareness and support the National Multiple Sclerosis Society. BroadBased teamed up with the organization to design the brand and launch a new website to promote the first-ever event. The evening event hosts several tasting tables highlighting local and national bourbon and whiskey distillers’ offerings. In addition,…
Read MoreBring leads into your funnel with a smooth landing (page)
Picture this: you’ve got your Facebook and Google ad campaigns perfectly dialed in with pinpoint targeting, killer copy and irresistible creative. Once you hit the “go” button, leads should be converting left and right. But what if they’re not? If this has happened to you, there’s a good chance it’s due to a landing page…
Read MoreHow to “2020-Proof” your email marketing
Email Marketing has always been one of the most cost-effective digital strategies to drive leads, but the “new normal” we’re all dealing with in 2020 has changed the rules of the inbox. If you play by these new rules, you have a tremendous opportunity to connect with new prospects and convert them to devoted customers.…
Read MoreBroadBased featured on “Buzzworthy Businesses”
Earlier this month, our EVP Chris Ramaglia was a guest on “Buzzworthy Businesses” to talk about marketing and communications trends. Check out the segment below where Chris explains why email is not dead, and how businesses need to be thinking about connecting with their audience.
Read More3 Digital Marketing Strategies to End 2020 on a High Note
We’re already into Q4 and there’s still plenty of time to end 2020 on a high note for your business. Check out these 3 strategies that will help you close out the year strong and start off 2021 on the right foot.
Read MoreEpiscopal School of Jacksonville gets a new website for the new school year
The Episcopal School of Jacksonville (ESJ) has been a long-time client at BroadBased and our latest project was redesigning the school’s website. Having recently merged with both Beaches Episcopal School and St. Mark’s Episcopal Day School, ESJ needed to completely re-organize their website to accommodate the additional schools. The BroadBased team helped build the new…
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