Posts by Jan Hirabayashi
Avoiding PR Pitfalls on Personal Twitter Accounts
You’ve heard the stories of how one social media slip-up can damage a person’s livelihood or reputation. Remember Gilbert Gottfried and the fallout of his poorly timed tsunami jokes? It cost him his job as the AFLAC spokesman. While social media is a wonderful tool to expand your personal credibility and reputation through public conversation,…
Read MoreBroadBased In The News…
In a June 2011 marketing article for 904 Magazine, Jan Korb, BroadBased’s CEO, writes about the benefits (and pitfalls) of online coupon experiences for retailers. In the article entitled “Deal or No Deal?” Korb interviewed five businesses of various sizes to find out first-hand if these couponing services are bringing in the customers.
Read MoreLondon, Athens, Jax: BroadBased Welcomes Robert Hedges as Senior Art Director
Robert Hedges joined the BroadBased team at the end of May as Senior Art Director. Robert brings 15 years of experience developing integrated marketing campaigns, including direct mail, print, and television ad campaigns. Before moving to the United States, Robert worked at a leading British design firm in London and for Leo Burnett in Athens,…
Read MorePositive Press: Print Making a Comeback?
In January, the National Association for Printing Leadership (NAPL) forecast that printing industry sales are expected to grow 1% to 3% this year. The forecast, included in NAPL’s State of the Industry Report indicates the first growth for the industry in four years. While this news is great for printers, the positive outlook still leaves…
Read MoreNow Available: PR “Express” Services
Beginning June 1, BroadBased will offer a new line of public relations services titled PR Express. This line of “express” services will provide small businesses and start-ups the benefit of agency expertise with a minimum of commitment and cost. This offering focuses on non-retained, one-time projects including: Industry-based media list development Special event list development…
Read MoreAndroid, iPhone or BlackBerry: Who’s Winning the Mobile Race?
Although marketers continue to produce printed materials for promotion and internal communications, much of the conversation in our orbit continues to revolve around the digital realm. The question de jour concerns what type of smart phone people are using the most. Depending on the demographics you seek, the answer changes. Companies targeting execs ask that…
Read MoreBroadBased News
Joy Watson Jarrell, an integral part of BroadBased since 2000, has been promoted to Agency Manager. In this new position, Joy takes on more management responsibilities for all departments within the agency. “I’m honored and humbled by this opportunity, and look forward to my new position with BroadBased,” Joy says. “I’ve been with the company…
Read MoreTop Picks: Online Ads and Mobile
The top priorities for marketing professionals in the months ahead will be online display advertising and mobile opportunities, according to an April online survey performed by Bizo. The results reported at MarketingProfs.com reveal that more than two-thirds of marketers (67.5%) plan to direct more dollars to online display advertising over the next year and a…
Read MorePR News' Guide Features Maria Coppola on Crisis Communication
BroadBased Public Relations Director Maria Coppola, APR, is published in PR News’ Guide to Best Practices in Nonprofit Communications. The first-edition special publication is designed to help nonprofits navigate PR, communications and social media. Maria’s 1,000-word article is titled “The Crisis Plan: An Ounce of Prevention is Worth a Pound of Reputation Rehabilitation” and is…
Read MoreJustice Served: We Have a Winner!
Congratulations to Justice Kraigel who was randomly selected as the winner in our Facebook TiVo contest on April 4. A fan of BroadBasedMarketing Communications and Public Relations on Facebook, Justice won the contest by being among the astute readers who tested our QR code in the April BROADcast (or clicked the Sneak Peek link) and…
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