Posts by Jan Hirabayashi
BroadBased News
Joy Watson Jarrell, an integral part of BroadBased since 2000, has been promoted to Agency Manager. In this new position, Joy takes on more management responsibilities for all departments within the agency. “I’m honored and humbled by this opportunity, and look forward to my new position with BroadBased,” Joy says. “I’ve been with the company…
Read MoreTop Picks: Online Ads and Mobile
The top priorities for marketing professionals in the months ahead will be online display advertising and mobile opportunities, according to an April online survey performed by Bizo. The results reported at MarketingProfs.com reveal that more than two-thirds of marketers (67.5%) plan to direct more dollars to online display advertising over the next year and a…
Read MorePR News' Guide Features Maria Coppola on Crisis Communication
BroadBased Public Relations Director Maria Coppola, APR, is published in PR News’ Guide to Best Practices in Nonprofit Communications. The first-edition special publication is designed to help nonprofits navigate PR, communications and social media. Maria’s 1,000-word article is titled “The Crisis Plan: An Ounce of Prevention is Worth a Pound of Reputation Rehabilitation” and is…
Read MoreJustice Served: We Have a Winner!
Congratulations to Justice Kraigel who was randomly selected as the winner in our Facebook TiVo contest on April 4. A fan of BroadBasedMarketing Communications and Public Relations on Facebook, Justice won the contest by being among the astute readers who tested our QR code in the April BROADcast (or clicked the Sneak Peek link) and…
Read MoreBroadBased Digital University
The digital learning seminars at BroadBased provide inside information and guidance on the latest digital media strategies. Current topics are listed on our website, and presentations can be hosted in our office or yours. These informal sessions are an efficient way to “ramp up” management on a particular topic they may not be familiar with…
Read MoreBroadBased in the News…
Jules Allen, BroadBased CIO, authored a technology article on the advantages of Virtual Private Servers for the April issue of 904 Magazine. “I view Virtual Private Servers (VPS) as nothing short of an economic business miracle,” says Allen. “For instance, Amazon’s highly successful Elastic Computing Cloud offers up hosted Windows servers for as little as…
Read MoreGlobal Firms Are Getting Their SM Game On
A recent article by MarketingProfs.com highlighted the use of social media among Fortune Global 100 firms and reported that the firms were “getting savvier.” The article presented data from the Burson-Marsteller Global Social Media Check-up, which was issued in February 2011. Top reasons identified for using social media: Sharing Company news (88%) Providing Customer service…
Read MoreReady, Set, Engage
Recently we presented our “Social Media in The Real World” seminar to a group of college students studying PR. In the presentation, we highlight examples of companies using social media, along with the types of jobs and skills necessary to manage social media for business. About a third of the students in the class had…
Read MoreBroadBased Digital University
Our digital learning seminars are designed to answer questions on popular online and digital topics. These gatherings are limited to eight people per session, and you needn’t be a client to attend. Attendance is free for current clients and private presentations are also available. A full list of topics is available on our website at…
Read MoreCracking the 2D Code
If there was any question as to THE hot marketing trend for 2011, the answer is becoming fast apparent at BroadBased: It’s mobile tagging via two-dimensional (2D) barcodes. Say what? Here’s the 411: Mobile tagging (very popular in Asia and just now making a significant splash in the U.S.) provides data in the form of…
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