Posts by Jan Hirabayashi
Crisis Communications: Maria Coppola Tells How it’s Done
Our Public Relations Director, Maria Coppola, APR, has an article published in PR News’ Guide to Best Practices in Nonprofit Communications. This first edition special publication is designed to help nonprofits navigate PR, communications and social media. Maria’s 1,000-word article is titled “The Crisis Plan: An Ounce of Prevention is Worth a Pound of Reputation…
Read MoreCustom Illustration is an Award-winning Strategy for Coastal Law Magazine
At BroadBased Communications, we believe that a good illustration is one of the most powerful tools we have to convey a concept quickly and compellingly. (That’s one reason why our own website is designed around illustrations.) We’ve seen one of our clients, Florida Coastal School of Law, embrace illustration to make its biannual alumni magazine…
Read MoreARDC Dispatches New Service
American Rail Dispatching Center (ARDC), a subsidiary of RailAmerica, is introducing an innovative product for short line and regional railroads. With state-of-the-art dispatching equipment and expertise at its home base in Vermont, ARDC offers dispatching services to small freight railroads across the country. BroadBased Communications copywriters and designers worked in conjunction with the Vermont and…
Read MoreApple’s iPad — Is it for You?
Jules Allen, BroadBased Chief Information Officer There aren’t a lot of companies that can create a buzz like Apple can. Its products are shrouded in secrecy, strategic leaks drip to the press and tech blogs, and before you know it we’re in a global fervor about products such as the iPad. We’re outrageously excited about…
Read MorePaper Retriever: An Easy Way to Make a Positive Impact
Paper Retriever, a no cost, community-based paper recycling and a Broadbased PR client, participated in Earth Day festivities at the Jacksonville Landing on April 17. Paper Retriever staff Reggie Brown, Janet Bryant, Joe Anderson and Jackie Thacker distributed information and explained the company’s fundraising system to interested Earth Day guests. For more information, or…
Read More3 Pints + 1 Hour = 9 Lives Saved
BROADBased trio Karen Kurycki, Jan Korb and PR intern Desi Pappas helped launch our client The Blood Alliance’s newest location at the Shands Jacksonville campus in April. Their donations help to sustain a safe, reliable blood supply for their community. Please consider donating at a TBA location near you!
Read MoreJacksonville Design Mentoring Program Going Strong
Jacksonville design professionals, all members of AIGA, and their high school design mentoring program, Discover Design, co-founded by our very own Karen Kurycki, completed the program’s third group project this month. The students and their design mentors completed billboards as part of the Create! Don’t Hate program, based on the theme of Tolerance. The program…
Read MoreIntroducing: Jules Allen
BroadBased welcomes Jules Allen as its new Chief Information Officer. His resume reflects his deep passion for what he does and includes titles such as Chief Technology Officer, Director of Internet Strategies through Director of Product Delivery, Security and System Integrity and Vice President of Persuasive Technologies. Also in that line-up is a lengthy stint…
Read MoreSetting Messages in Motion
BroadBased recently had the opportunity to flex its video production muscles. This video was written and produced in just a matter of days for a client presentation that tells, in just a few minutes, some reasons why we believe social media can be an important addition to our clients’ marketing toolkit. From inception to final…
Read MoreSocial Media Ownership Survey
A PRWeek survey of 128 clients reveals which departments companies feel should own social media responsibilities. (Data from PRWeek.com/UK: Sudhaman, Aram; Diffusion Digital Integration Report: The Digital Divide. March 24, 2010.)
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