Posts by Jan Hirabayashi
How Content Marketing Impacts Search Engine Optimization
A Design/Build Web Project For Auld & White
BroadBased and Auld & White Constructors cut the ribbon in July on an eye-catching new building project — a redesigned website. Built with an easy-to-use content management system, the new site includes a robust projects section that showcases the Jacksonville firm’s growing portfolio of award-winning work in the commercial, healthcare, institutional and industrial sectors.
Read More2015 is Half Over. Do You Know Where Your Leads Are?
We’re often asked how to measure the success of individual marketing efforts, either traditional or online. It seems to be a simple enough question, and the simplest answer can be to track the number of leads generated by the campaign. If the end game of your marketing campaign is to generate a large number of…
Read MoreBuilding Community With MAA
BroadBased has partnered with Mid-America Apartment Communities (NYSE: MAA) since early 2014, spearheading the social media promotion and day-to-day community management for 220 Riverside Apartments in Jacksonville’s Brooklyn neighborhood. The page currently has more than 4,200 “Likes” and targeted Facebook ad campaigns have driven more than 7,000 leads to the MAA leasing website. “We are…
Read MoreThey do all that? The JAX Chamber Foundation steps out
A common dilemma of foundations affiliated with larger organizations is whether to rely on the larger group’s website to tell their story or to create a stand-alone Web presence. The answer is often determined by the foundation’s involvement in program delivery, as opposed to focusing primarily on fundraising. For JAX Chamber Foundation President Sandy Bartow,…
Read MoreFamily ties: CSI Healthcare IT strengthens Web presence
Speaking of diversity, CSI Healthcare IT, a division of The CSI Companies and Recruit Co. LTD — the fifth largest staffing company in the world — also recently turned to BroadBased to update the look, content and functionality of its website. This site marks the third website BroadBased has created in partnership with the company.…
Read MoreContent Marketing: You're reading some right now
One of the most cost-effective ways to generate new leads, up-sell into your existing customer base, and retain current clients is through smart and creative content marketing. We’ve been producing the BroadCast since 2005! (Search our archives on our blog.) Crafting and distributing interesting, valuable and dynamic media and content on a regular basis allows…
Read MoreIntroducing Chris Ramaglia, Executive Vice President
Chris Ramaglia joined BroadBased Communications on April 1 in the role of executive vice president. Chris brings to the firm 15 years of experience in business development and digital project management. As EVP (a position we created just for him, so you know he’s gotta be good), Chris will develop and oversee integrated digital strategies…
Read MoreGoogle to Companies: No Mobile Site, No Top Rankings
Smartphones and tablets are quickly becoming the new standard for Web browsing. We’ve gone from hoping that a website will display well on our mobile devices to expecting it. And, now, so does Google. The search engine giant has updated its algorithm to detect whether websites are mobile-friendly and penalize those that aren’t. Sites that…
Read MoreThe Top Ten 2015 Marketer Metrics and Investments
Top 5 Areas for Increased Marketing Investment • Social Media Advertising • Social Media Marketing • Social Media Engagement • Location-based Mobile Tracking • Mobile Applications Top 5 Marketing Metrics for Success • Revenue Growth • Customer Satisfaction • Return on Investment • Customer Retention Rate • Customer Acquisition As reported by SalesForce.
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