Posts by Jan Hirabayashi
A Quint of Brands for Baker County Medical Services
On September 25, Baker County Medical Services (BCMS) in Macclenny, Florida, unveiled a new branding system designed by BroadBased that distinguishes each of BCMS’s health care brands, while at the same time unifies the system’s medical facilities within the BCMS family. BCMS owns and operates four medical facilities 25 miles east of Jacksonville, including a…
Read MoreHow Google's Change to Local Search Impacts YOU
Just when you thought your search rankings were safe…Google’s latest update has slashed the local results display from seven business listings to only three! By eliminating over half the number of businesses on the traditional map layout, this recent change has increased the importance of search engine optimization by tenfold. “This is a very significant…
Read MoreDigital Printing Grows in Market Share and Quality
A recent study from Smithers Pira – The Future of Offset vs. Digital Printing to 2018 – shows how the issue of direct competition between digital and offset printing is a daily occurrence for print buyers. In 2008, digital printing accounted for less than 18.5% of the market. By 2018 it will total nearly 50%.…
Read MoreHow Content Marketing Impacts Search Engine Optimization
A Design/Build Web Project For Auld & White
BroadBased and Auld & White Constructors cut the ribbon in July on an eye-catching new building project — a redesigned website. Built with an easy-to-use content management system, the new site includes a robust projects section that showcases the Jacksonville firm’s growing portfolio of award-winning work in the commercial, healthcare, institutional and industrial sectors.
Read More2015 is Half Over. Do You Know Where Your Leads Are?
We’re often asked how to measure the success of individual marketing efforts, either traditional or online. It seems to be a simple enough question, and the simplest answer can be to track the number of leads generated by the campaign. If the end game of your marketing campaign is to generate a large number of…
Read MoreBuilding Community With MAA
BroadBased has partnered with Mid-America Apartment Communities (NYSE: MAA) since early 2014, spearheading the social media promotion and day-to-day community management for 220 Riverside Apartments in Jacksonville’s Brooklyn neighborhood. The page currently has more than 4,200 “Likes” and targeted Facebook ad campaigns have driven more than 7,000 leads to the MAA leasing website. “We are…
Read MoreThey do all that? The JAX Chamber Foundation steps out
A common dilemma of foundations affiliated with larger organizations is whether to rely on the larger group’s website to tell their story or to create a stand-alone Web presence. The answer is often determined by the foundation’s involvement in program delivery, as opposed to focusing primarily on fundraising. For JAX Chamber Foundation President Sandy Bartow,…
Read MoreFamily ties: CSI Healthcare IT strengthens Web presence
Speaking of diversity, CSI Healthcare IT, a division of The CSI Companies and Recruit Co. LTD — the fifth largest staffing company in the world — also recently turned to BroadBased to update the look, content and functionality of its website. This site marks the third website BroadBased has created in partnership with the company.…
Read MoreContent Marketing: You're reading some right now
One of the most cost-effective ways to generate new leads, up-sell into your existing customer base, and retain current clients is through smart and creative content marketing. We’ve been producing the BroadCast since 2005! (Search our archives on our blog.) Crafting and distributing interesting, valuable and dynamic media and content on a regular basis allows…
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