BroadBased attends Content Marketing World conference
More than 4,000 people attended the annual Content Marketing World conference in Cleveland to hear 225 of the industry’s foremost experts discuss the latest strategies, trends and technology. BroadBased Executive Vice President Chris Ramaglia was there for it all and left with some important insights on the current state of content marketing. Here are Chris’…
Read MoreFacebook Targeting: A MOVING Target
Facebook’s removal of Partner Categories as an ad targeting choice will be fully effective beginning Sept. 30. What does this mean and who’s affected? Background Facebook has been embroiled in a privacy controversy this year (think Cambridge Analytica scandal) and notified users in March that they would no longer allow advertisers to target audiences with…
Read MoreMarketing Automation Guide: 3 steps to getting started
Marketing automation is a digital strategy that bridges the gap between how today’s consumer wants to buy your product or service, and how you have traditionally sold it. It allows you to automate otherwise tedious manual tasks, market to your prospects on their terms, build value throughout the buying process, and increase the chance for…
Read MoreThe Great Google Ad Rebrand: What it means to you
Google announced earlier this month that it was combining all of its advertising products, including AdWords, under three new primary brands. “Today’s shopper will consider many different sources — like online search, videos, and blogs — before making a purchase. In any 48 hour period, over 80% of Americans are shopping for something,” according to…
Read MoreStats in Focus: Our new video marketing series
BroadBased is kicking off a new video series called Stats in Focus to share research-backed data on what tactics and techniques are driving results for marketers. And what better way to launch the series than with a feature on video marketing? Watch the video above to learn the five reasons your digital strategy needs video.…
Read MoreJaxKids Book Club prepares kids to read
BroadBased is now in its 14th year of proud partnership with the Kids Hope Alliance (previously the Jacksonville Children’s Commission) for the award-winning JaxKids Book Club, a free early literacy program for all Duval County 4-year-olds preparing to enter kindergarten. The Book Club continues as a summer reading program and features a new bi-lingual “I Can Read”…
Read MoreB2B focus: 3 tips to drive more leads with social media
Social media is often thought of as a consumer-based platform that people use to stay connected with friends and family. In recent years, social networks have extended into B2B audiences and become powerful digital marketing tools for businesses. Here are 3 tips that companies with a B2B focus can incorporate into their lead generation efforts.…
Read MoreBroadBased’s Mid-Year Digital Marketing Review
Many companies consider employee mid-year reviews to be an important part of helping their people stay on track with constructive feedback, so why not give your digital marketing strategy the same support? As we round the corner on 2018, it’s already been a fast-moving six months in the world of digital marketing. To ensure your…
Read MoreHelp your Facebook ad campaign take the lead
Last month we gave you the Do’s and Don’ts of Facebook Messenger Ads. This month, we’re focusing on Facebook Lead Ads. Facebook introduced Lead Ads back in 2015, but recent platform updates have made this ad format the next big thing to include in your business’s lead generation strategy. What Are They? Lead Ads are…
Read MoreJags’ star making plays with video marketing
The Jacksonville Jaguars fielded one of the most dominant defenses in the NFL last season, earning the nickname “Sacksonville” for all the quarterbacks they planted in the backfield (known as a “sack” for you non-football fans). Superstar defensive end Yannick Ngakoue was one of the main reasons for their success, and last month he starred…
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