The Payoff is in the Planning
Making your 2009 marketing dollars work hard for you is more important than ever, and we can help your chances of marketing success by developing an integrated marketing plan. The key benefits of a well thought-out marketing plan include: creation of a long-range strategy to guide your marketing decisions delivery of an annual budget detailing…
Read MoreMac Papers in the Vanguard for Sustainable Resources
Created by BroadBased for Mac Papers, Developing an Environmental Paper Procurement Policy is an informative guide on how businesses of all sizes can join the worldwide effort to sustain and protect the environment through the use of certified paper. The United States has recently banned the import, sale or trade of all illegally harvested wood…
Read MoreA Fresh Face at BroadBased
A graduate of the University of North Florida with a BS in Communications, specifying in public relations, Lynsey Mullis is the most recent addition to team BroadBased. During her college years, Lynsey gained a great deal of marketing and public relations experience from internships at local advertising agencies and corporations. Her hands-on experience working…
Read MoreBroadBased Public Relations Grabs the Headlines
Can you picture your company here? The foundation of public relations at BroadBased Communications is Media Relations. “Good media relations rely on expert timing, strategic ‘placement’ and the right communicator,” says Maria Coppola, PR Director for BroadBased. From print journalists to TV and radio reporters, Maria knows how to tell a story to gain maximum…
Read MoreDollar for Dollar, Specialty Advertising Packs the Biggest Punch
Thinking of cost-effective ways to punch up your advertising on a limited budget? Everything old is new again – try imprinted specialty items. According to recent advertising research, those imprinted mugs, caps, bags and pens are more powerful advertising messengers than you might think, and they’re cheaper per impression than any other form of media.…
Read MorePresenting BroadBased 4.0
Bigger, Bolder and Room to Grow! The new suite is located just off the elevator on the 18th floor. Now bigger, brighter and bolder, the new BroadBased Communications headquarters is buzzing with activity as we add the final decorative touches to our new 18th floor home in the Riverplace Tower. BroadBased owner and CEO Jan…
Read MoreComing Soon: BroadBased 4.0
You may have heard rumblings about upcoming changes at BroadBased, and I am happy to confirm that the rumors are true! Now entering our 13th year – with the last ten years spent on the 22nd floor of Riverplace Tower – BroadBased is in the midst of a regeneration. We will soon introduce a larger…
Read MoreThe End of an Era
November 6th marked the end of an era as, after nearly nine years, we bid Harrison adieu. He left BroadBased to launch an entrepreneurial foray into franchise restaurant ownership. Harrison, with his father-in-law and brother-in-law, purchased a Church’s Chicken franchise. The first store will open on Normandy Boulevard in the coming months. Harrison was honored…
Read MoreFocus Groups Offer a Fresh Outlook
Focus groups are a very helpful marketing tool that we don’t think are used enough. We asked Nancy Ulrich, president of Concepts in Focus, a top-rated Northeast Florida research facility in Orange Park, if she could set expectations for a company considering adding focus groups to their 2009 research arsenal. “The very act of sitting…
Read MoreThe Case for Press Releases
According to a recent study by Fellows of the Society for New Communications Research, press releases – once the paper-based province of PR professionals – are now primarily online vehicles important to PR and marketing professionals alike, but for different reasons. PR professionals surveyed place more importance on announcing news and influencing thought leaders about…
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