Thank You for Shopping at BroadBased
If you’re paying bills for your company, you can now reach for the plastic instead of the pen. BroadBased now accepts all major credit cards, including American Express, Discover, MasterCard, and Visa. “We believe this is another way we can make doing business with us hassle-free,” said Joy Jarrell, traffic manager. “We hope it will…
Read MoreKaren Okie: BroadBased’s New Communications Director
This month we welcome Karen Okie as the newest Broad to join the company. She is a Jacksonville resident since 1991, an experienced writer and editor, and most recently an employee communications specialist for a large corporation based in Jacksonville. As a communications strategist, Karen works one-on-one with clients to develop and implement employee, customer,…
Read MoreTrends in Marketing
Recent surveys show marketing directors dramatically increasing interactive and digital marketing budgets. You’ve all heard the truisms in advertising and marketing: In lean times, ad dollars fall. But it’s in those times when marketing is more important than ever. Marketing strategies are much more complex now than merely a print and ad budget. There is…
Read More‘Orphan Works’ in the News
How the Orphan Works Act of 2008 Can Affect Your Bottom Line Orphans are not a subject we would ordinarily cover, except for the word’s importance in copyright law. ‘Orphan’ is the peculiar name assigned to works of illustration, photography, or any art whose original creators or copyright owners have not been found. Under cover…
Read MoreGreat Outdoor Adventure
Continuing the branding theme developed by BroadBased in 2004 for RALLY Jacksonville! and Mayor Peyton’s Book Club, the newest component of the Book Club is the Great Outdoor Adventure. The new logo, developed by BroadBased and drawn by children’s book illustrator Ethan Long, features Mayor Peyton and Pete the Dog ready for some outdoor fun!…
Read MoreLegacy Trust Company
Legacy Trust Company of Ponte Vedra Beach is an independent multi-family office offering wealth management for multi-generational families. Partners Kip Zebroski and Kristin McLauchlan wanted to update their existing site with a new message and graphics that better represented their complete “Life Management” philosophy. “The process was incredibly easy from our perspective,” said McLauchlan, chairman…
Read MoreIncisive Media Selects BroadBased as Partner
Incisive Media, a global company and one of the world’s fastest growing B2B information providers serving the financial and professional services markets, has chosen BroadBased Communications as a marketing communications partner for its Atlanta office. Specializing in print and online content, Incisive Media has selected BroadBased to specifically support marketing initiatives and special projects for…
Read MoreCSX Sports BroadBased Design
Nearly 50 CSX employees are riding in the PGA TOUR Cycle to the Shore 2008 September 20 and 21. Cycle to the Shore is a two-day 172-mile ride from St. Augustine to Daytona and back, and benefits MS. For the fifth consecutive year, the CSX cyclists will sport team jerseys designed by BroadBased Communications. This…
Read MoreWhat to Get the Guy Who Has Everything
If you’re looking for something to buy the guy who has everything — or just in the mood for a big-game daydream — you have to check out the Web site of John Rigby & Co., maker of the world’s finest custom firearms. The legendary firearms maker engaged BroadBased Communications to evolve the nearly 300-year-old…
Read MoreFlorida Coastal School of Law Launches New Magazine
Continuing a rich tradition of publication design, BroadBased recently assisted Florida Coastal School of Law with the design and launch of Coastal Law Magazine. The magazine, which replaces the Coastal Currents newsletter, showcases feature articles written by faculty on timely themes, with departments highlighting alumni and faculty news and achievements. “Our students, faculty, staff, and…
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