Public/Media Relations

Beginning June 1, BroadBased will offer a new line of public relations services titled PR Express. This line of “express” services will provide small businesses and start-ups the benefit of agency expertise with a minimum of commitment and cost. This offering focuses on non-retained, one-time projects including: Industry-based media list development Special event list development…

Joy Watson Jarrell, an integral part of BroadBased since 2000, has been promoted to Agency Manager. In this new position, Joy takes on more management responsibilities for all departments within the agency. “I’m honored and humbled by this opportunity, and look forward to my new position with BroadBased,” Joy says. “I’ve been with the company…

BroadBased Public Relations Director Maria Coppola, APR, is published in PR News’ Guide to Best Practices in Nonprofit Communications. The first-edition special publication is designed to help nonprofits navigate PR, communications and social media. Maria’s 1,000-word article is titled “The Crisis Plan: An Ounce of Prevention is Worth a Pound of Reputation Rehabilitation” and is…

Jules Allen, BroadBased CIO, authored a technology article on the advantages of Virtual Private Servers for the April issue of 904 Magazine. “I view Virtual Private Servers (VPS) as nothing short of an economic business miracle,” says Allen. “For instance, Amazon’s highly successful Elastic Computing Cloud offers up hosted Windows servers for as little as…

Jan Korb, BroadBased CEO, authored an article on marketing strategies for 2011 in the February issue of 904 Magazine. In the article, Korb discusses the shift of marketing dollars from traditional to digital endeavors and identifies new tools for the savvy marketer’s toolbox.  

A native of Lakeland, Florida, and a senior at UNF, Jeff is working toward his BA in public relations and will graduate in Spring 2011. Jeff comes to us on loan for a special project for Big Brothers Big Sisters of Northeast Florida (BBBSNEFL), where he also holds an internship. Jeff will be working with BroadBased…

Most, if not all business owners have plans in place to mitigate physical risk including lost data, fire, flood and theft. That’s a no-brainer and the responsible thing to do, right? But while we plan for physical crises, many of us overlook catastrophic planning for an issue that can come out of NOWHERE: a media…

In August, BroadBased CEO Jan Korb completes a yearlong ATHENAPowerLink® mentorship provided to her by the Jacksonville Chamber of Commerce’s Jacksonville Women’s Business Center. Businesses are selected from a field of applicants by a governing body made up of volunteer community members. Once specific needs are determined, local professionals are recruited to provide the necessary…