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Last month, we wrote about where marketing budgets are heading in 2026—the shift to digital, AI adoption, privacy-first strategies, and all the trends we’re seeing play out. But honestly? I want to know what’s actually happening in your shop. Here’s What I’m Really Curious About I’ve been in this business long enough to know that…

The phone calls usually start the same way. A business owner reaches out because their marketing isn’t delivering results, their team seems overwhelmed, or they’re wondering if they need to completely overhaul their marketing department. The assumption is often that something is fundamentally broken—that they need to replace people, bring everything in-house, or hand everything…

In June, Serotonin Centers of Ortega held a Grand Opening Celebration at their location in the Ortega Park shopping center. The BroadBased team partnered with Serotonin to execute an integrated marketing plan designed to drive awareness and RSVPs for the event, along with capturing photos and videos at the event for use in social media…

Marketing budgets are tightening as a result of recent economic volatility, and times like these present challenges for marketing executives and business owners. We learned during COVID that companies can not only survive but thrive during economic downturns by taking advantage of opportunities to innovate, communicate, and adapt. At BroadBased, this is the approach we…