Archive for 2009
What We Did On Your Summer Vacation
It’s been a busy summer at BroadBased and – judging from the pace we’ve been maintaining — a busy year for our clients too! We’ve been branding, planning, auditing, strategizing and implementing all season long. We’ve seen many organizations revert back to the basics of business development by re-evaluating strategy and outreach. We’ve also assisted…
Read MoreWoman of Influence: Maria Coppola
The Jacksonville Business Journal each year identifies 20 Women of Influence in the North Florida community. This year our own public relations director, Maria Coppola, is the recipient of one of the prestigious awards. CEO Jan Korb thinks Maria was a natural choice. “I’m not surprised,” said Korb. “Maria is the best in town at…
Read MorePssst!
Although we cannot reveal a name or many details at this time, a large international company will soon be making its Florida debut in the Jacksonville and Orlando markets. Through planning and relationship-building, BroadBased is helping the managers in their preparations to launch their business ventures. We’re working with them to develop roll-out plans for…
Read MoreSocially Speaking
Speaking of women of influence, a 2008 award recipient, BroadBased CEO Jan Korb, was recently quoted in the Jacksonville Business Journal (JBJ) on the topic of social media. In short, Korb’s advice for taking the leap into social media: Not so fast. Korb believes that instead of jumping in with both feet and trying to…
Read MoreBeyond the Hits
Using Google Analytics to shape the response to your Web site. Your Web site is one of the best promotional tools you’ve got. But more and more often we’re finding that some clients aren’t really using this tool to see how well their site is working for them. So with this special issue of BROADcast,…
Read MoreBenchmark Effectiveness With A Communications Audit
In this period of shifting markets and changing tastes, it may be time to audit your marketing tools and processes. A strategic communications audit is an assessment of a company’s marketing communications materials and practices. It is an invaluable tool in determining if marketing materials embrace current corporate branding and key messages, or if the…
Read MoreThe Case for Illustration
This custom illustration was produced for Coastal Law Magazine by Daniel Vasconcellos. Custom illustration can add the perfect touch of personality and precision to support your brand, product or service. At BroadBased, we are big fans of custom illustration and regularly provide illustration solutions in our presentation mix. Custom illustration enables designers to apply a…
Read MoreMarketing Allocations Shifting in ’09
It may come as no surprise, but according to a survey of U.S. business-to-business marketers, dollars budgeted for a wide range of marketing tactics are quickly shifting into digital territory. As Steve Ellis reports in his blog at thenewmarketing.com, the following are some of the budget winners and losers so far this year, and the…
Read MoreOnline Reputation Management Should be a Priority
Online Reputation Management (ORM) is a relatively new industry brought to the forefront by the massive volume of content created on the Internet each day. This content is created by traditional news and journalism outlets, trade and cause-related Web sites, user-created blogs, social media outlets and all manner of specialized Web sites featuring any subject…
Read MoreEdwards Cohen Attorneys at Law
Edwards Cohen Attorneys at Law (EDCO), based in downtown Jacksonville, is a law firm whose boutique size and tight focus distinguish it among area firms. EDCO’s previous Web site was flash-based, and therefore the content was not visible to search engines – a feature that is important to the firm. BroadBased consulted with EDCO to…
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