New Research: 23% of email campaigns not making it to the inbox

A recent study released by Return Path shows that almost a quarter of marketing emails fail to reach the recipient’s inbox. Increased protection from spam filters is partly responsible, catching 8 percent of all email messages. Up to 16 percent are classified as “missing” in the report, which can be due to a variety of…

Read More

BroadBased launches new website for Episcopal School of Jacksonville

  The Episcopal School of Jacksonville has been providing students with a one-of-a-kind educational experience on a beautiful riverfront campus for more than 50 years. To showcase the school’s unique offering for students, parents and the entire Jacksonville community, school officials asked BroadBased to create a new website that captures the distinctive quality of the…

Read More

Maida Custom Vision sharpens online focus

Maida Custom Vision, Jacksonville’s leading LASIK provider for over 20 years, recently selected BroadBased to assist with its online patient lead generation. Dr. Jerry Maida performed the first LASIK procedure in Jacksonville back in 1996, and since then his practice has been performing thousands of refractive procedures every year. In 2016, the practice merged with…

Read More

What you can learn from 17 billion opened emails

There’s a lot to be learned from analyzing 17 billion opened emails. Fortunately, the team at Litmus did the work for us and put together a great infographic with its findings. The biggest takeaway is that the majority of people who receive your emails are reading them on a mobile device, so they better be…

Read More

Coastal Blood Foundation: Expanding knowledge, saving lives

Branding a new organization grown from established roots takes a skilled hand. When the Coastal Blood Foundation was created as a non-profit endowment with proceeds from the 2015 merger of Jacksonville’s The Blood Alliance with OneBlood, the creative team at BroadBased developed the organization’s brand and website. Starting with an engaging tagline — “Community service…

Read More

Why Facebook? Give us 30 seconds.

Facebook ad campaigns have increased leads for BroadBased clients by more than eight times over Google. Why? Our new animated whiteboard video draws it up in just 30 seconds.

Read More

Need for speed: new Google study on how website speed affects results

A recent study by Google found that the average load time for a mobile landing page is 22 seconds. When you consider that 53 percent of mobile site visitors will leave a site if it takes more than three seconds to load, it’s clear why conversion rates are consistently lower on mobile than desktop. Check…

Read More

New Launch: 24/7 Pediatric Care Centers fully-responsive website

As Jacksonville’s leading pediatrician clinic with three locations on the First Coast, 24/7 Pediatric Care Centers needed its website to keep up with the demand of today’s mobile user. BroadBased provided the solution with a custom-developed, responsive website created on our WordPress platform. The new site looks great on tablets and smartphones and loads lightning-fast…

Read More

Rayonier Advanced Materials advances the art of the annual report

The 2016 Rayonier Advanced Materials (NYSE: RYAM) annual report, designed by BroadBased, features a cover illustration by internationally acclaimed illustrator and artist Regan Dunnick. Designed to highlight the company’s products and business strategy, the illustration is a new approach for the company, which has primarily relied on photography in the past. “When exploring themes for…

Read More

CSI adds to its responsive presence

Since 1994, The CSI Companies has been getting the people business right as one of the leading staffing firms in the region. BroadBased has been proud to call CSI a partner for several years on a wide range of traditional and digital marketing projects. Our most-recent partnership has been the launch of a new responsive…

Read More