Posts by Jan Hirabayashi
When Do You Need A Media Crisis Plan?
Most, if not all business owners have plans in place to mitigate physical risk including lost data, fire, flood and theft. That’s a no-brainer and the responsible thing to do, right? But while we plan for physical crises, many of us overlook catastrophic planning for an issue that can come out of NOWHERE: a media…
Read MoreREPORT: Social Media Workshops
Did you know that the average age of people using social websites is 37? This group is most probably within the age range of your OWN target audience in one form or another. These are the people making purchasing decisions that impact your business every day, and are engaged in social media at record levels.…
Read MoreKurycki Gets Judgemental
Senior Art Director Karen Kurycki was recently honored by being selected as one of three judges for The AIGA InShow, a statewide design competition in South Carolina. According to the association’s website, “The InShow has built a reputation of being a tough competition and one that designers are eager to have their work selected for.…
Read MoreBroadBased News
In August, BroadBased CEO Jan Korb completes a yearlong ATHENAPowerLink® mentorship provided to her by the Jacksonville Chamber of Commerce’s Jacksonville Women’s Business Center. Businesses are selected from a field of applicants by a governing body made up of volunteer community members. Once specific needs are determined, local professionals are recruited to provide the necessary…
Read MoreSocial Media Training at BroadBased
Tonisha Landry-Gaines, digital media strategist You’ve heard how valuable social media can be in building rapport, generating new business and creating brand awareness. Are you ready to learn how put social networking to work for your company? If so, we invite you to the ‘Social Media Immersion Experience,’ a practical workshop for the business professional,…
Read MoreHow New Technology is Affecting Your Website
Poison Apple t-shirt available at www.shirt.woot By Jules Allen, CIO It’s said that dogs age at a rate that is seven times that of humans. That’s crazy we say. Once you get a puppy home from the breeder or shelter, they seem to age at the speed of sound. And somewhere in between is the…
Read MorePaper Retriever, Action News and Julie Watkins Challenge You!
BroadBased’s PR division has been hard at work this month on a television news promotion with client Paper Retriever recycling. Action News and Girls Gone Green, an environmental action non-profit founded by Action News Meteorologist Julie Watkins, joined forces with Paper Retriever to spread the word about this community-based recycling effort that costs nothing and…
Read MoreBroadBased News
Jan Korb BroadBased CEO Jan Korb was recently elected to the board of directors for Big Brothers Big Sisters of Northeast Florida. Korb, who will be chairing the Marketing/PR Task Force, has been a big sister to her “little,” Mikayla, since 2007. Maria Coppola, APR The Flagler College Public Relations Student Society of…
Read MoreClient Spotlight: The LBA Group
Jamie Trayner Director of Marketing and Communications The LBA Group Jacksonville, Florida How did you decide that now is the right time for your firm to step into social media? We had been sitting back and watching to be sure it wasn’t just a passing fad. As it became more and more obvious that it is…
Read MoreExperienceJax.com
The Cultural Council of Greater Jacksonville recently enlisted BroadBased to give a facelift to their community-based online arts and entertainment website, ExperienceJax.com. ExperienceJax.com is a comprehensive, free resource for Jacksonville events and entertainment. Not only can you search the site to find out what’s going on each week, but users can also post an event…
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