Posts by Jan Hirabayashi
Paper Retriever, Action News and Julie Watkins Challenge You!
BroadBased’s PR division has been hard at work this month on a television news promotion with client Paper Retriever recycling. Action News and Girls Gone Green, an environmental action non-profit founded by Action News Meteorologist Julie Watkins, joined forces with Paper Retriever to spread the word about this community-based recycling effort that costs nothing and…
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Jan Korb BroadBased CEO Jan Korb was recently elected to the board of directors for Big Brothers Big Sisters of Northeast Florida. Korb, who will be chairing the Marketing/PR Task Force, has been a big sister to her “little,” Mikayla, since 2007. Maria Coppola, APR The Flagler College Public Relations Student Society of…
Read MoreClient Spotlight: The LBA Group
Jamie Trayner Director of Marketing and Communications The LBA Group Jacksonville, Florida How did you decide that now is the right time for your firm to step into social media? We had been sitting back and watching to be sure it wasn’t just a passing fad. As it became more and more obvious that it is…
Read MoreExperienceJax.com
The Cultural Council of Greater Jacksonville recently enlisted BroadBased to give a facelift to their community-based online arts and entertainment website, ExperienceJax.com. ExperienceJax.com is a comprehensive, free resource for Jacksonville events and entertainment. Not only can you search the site to find out what’s going on each week, but users can also post an event…
Read MoreJarrell a New CCPOJ Board Member
BroadBased’s Traffic Manager, Joy Jarrell Joy Jarrell, BroadBased traffic manager, was recently named to the Board of Directors of The Children’s Christmas Party of Jacksonville. Citing her many years of coordinating CCPOJ projects created by BroadBased and her passion for this annual charitable event, Executive Director Diane Halverson requested that Jarrell join the board, and…
Read MoreKorb Presents Case Studies to the Association for Corporate Growth
BroadBased CEO Jan Korb was one of two keynote speakers for North Florida Chapter of the Association for Corporate Growth (ACG) on June 17. Her presentation, “How Are Your Smartest Competitors Using Technology?” was delivered to approximately 50 members and guests and provided specific examples as to how venture capitalists, business brokers and wealth advisors…
Read MoreSocial Media Revolution 2
Released in May, Social Media Revolution 2 is an update of the original video with new social media & mobile statistics that you will find hard to ignore. Based on the book Socialnomics, author Erik Qualman writes that “we don’t have a choice on whether we DO social media, the question is how well we…
Read MoreHow to Choose a Social Media Partner
You’d like to keep in step with the millions of users of social media, but you’re wondering who you should bring to the dance. BroadBased’s Digital Media Strategist Tonisha Landry-Gaines has some suggestions. “Regardless of whether your purpose is to manage your brand or reputation, or promote your business or yourself, a few simple principles…
Read MoreImplement Your Own Revolution
So you’ve convinced the CEO that social media is here to stay and you’ve been given the green light to test a program. Now what? How do you use your internal and external resources most efficiently? Maybe you’re ready to jump in but prefer some guidance before the training wheels come off. “BroadBased has a…
Read MoreBroadBased Communications Launches Digital Division
BroadBased Digital to Focus on Web, Application and Social Media Strategies, Implementation Tonisha Landry-Gaines, Digital Media Strategist BroadBased Communications, one of Jacksonville, Florida’s leading marketing and public relations firms, has announced it has expanded with the opening of BroadBased Digital. BroadBased Digital develops and implements web, application (app) and social media strategies and tactics. “We…
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