Is USPS Informed Delivery in your Marketing Toolkit?
If you’re a direct mail marketer, USPS Informed Delivery should be on your radar. This free service allows consumers to digitally preview their incoming mail each morning through an email that includes a grayscale scan (Mailpiece Image) of the front of their physical mail. It’s a convenient way for users to keep track of their…
Read More4 Of The Biggest Marketing Challenges for 2025
It’s officially 2025, and as always, marketers are busy ringing in the new year by launching their 12-month strategies. As we hustle to execute our tactics and campaigns, we have to be mindful of the new challenges we’ll undoubtedly face this year. The only constant when it comes to marketing is change, and sometimes that…
Read MoreWebsite Launch: Cork Thyme Wine Bar & Bodega
After developing an exciting new brand for Cork Thyme Wine Bar & Bodega, BroadBased launched their official website in September to coincide with the grand opening. Formerly All Spiced Up, which opened in 2008 in Avondale and provides the finest spices and gourmet products, the wine bar offers relaxed, welcoming vibes with the perfect blend…
Read MoreWork Spotlight: Big Brothers Big Sisters of NEFL Anniversary Video
Big Brothers Big Sisters is the nation’s oldest and largest youth mentoring organization and the Northeast Florida chapter is celebrating their 110 anniversary in the Jacksonville area. BroadBased CEO, Chris Ramaglia, who is a Board Member, partnered with Exigo Sales & Marketing to create and donate a video to commemorate the anniversary, and hear from…
Read MoreIs it time for your agency to put some “skin in the game” with performance-based marketing?
“I would definitely budget more for marketing if I knew I was paying for results.” That’s a statement I hear from marketing executives and business owners all the time, and who can blame them for saying it? It would be so easy to just pay for marketing services that were generating dollars towards the bottom…
Read MoreAre you “doing marketing” or do you have a marketing strategy?
When people find out I own a marketing agency, they usually tell me all about how they’re “doing marketing.” They may be “doing digital,” or “doing some TV and radio” or “doing TONS of SEO.” Then I’ll ask them how their strategy is doing, and they usually don’t have a good answer. That’s because more…
Read More5 Ways to Efficiently Work with Your Designer
Working efficiently with a graphic designer can make a real difference in the success of your project. Clear communication, detailed planning, and mutual understanding are key components of a great collaboration. Below are some five steps to make sure you and your designer stay on the same page and have a smooth and productive collaboration.…
Read MoreThe Best Ways to “Stress Test” Your Marketing Strategies
Stress testing is a method of evaluating a system by intentionally pushing it beyond its normal operating limits to see how it reacts. It’s a technique used in a variety of businesses, such as manufacturing, finance and construction. We even subject our own bodies to it when our doctors recommend it. The reason why it’s…
Read MoreAre you sabotaging your lead gen efforts by not using these 5 conversion tools?
The best way to get more of your marketing budget is to increase your conversion while not increasing your costs. The goal is simple: get more of what you’re already doing. What we’ve found is that many companies either aren’t effectively using lead generation conversion tools, or simply aren’t using them at all. Here’s 5…
Read MoreHow to track marketing ROI in 2024
The most important metric in any marketing strategy is the Return on Investment, or ROI. Not only do you need to know if your marketing is paying off, but also which tactics are most effective at driving revenue. The bottom line is: if you’re not accurately tracking your ROI, you’re taking (expensive) shots in the…
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