Incoming!!
Inbound marketing campaigns are 3x more likely to produce higher ROI than outbound. Inbound marketing is how you promote your company via content marketing to attract prospects into your sales funnel. You do this by positioning content on blogs, podcasts, video, e-newsletters, whitepapers, SEO, social media and more. Need an example? You’re looking at one.…
Read MoreHubspot’s 6 Best-in-class Marketing Practices
1. Inbound efforts achieve higher ROI than outbound regardless of company size or total marketing spend 2. Leading marketers resist the allure of paid campaigns and recognize outbound as being overrated. 3. Best-in-class marketers track ROI, prove it’s growing each year, and secure increased budget as a result. 4. Past success with inbound marketing is…
Read MoreGoogle’s latest release lets you target customers closer than ever before
Earlier this month Google released Customer Match, a feature that allows businesses to advertise personalized content to individual users based on their email address. This provides groundbreaking targeting capabilities, as advertisers can now market custom content directly to an individual user. By uploading a batch of opted-in customer email addresses to Google’s search properties, such…
Read MoreA Quint of Brands for Baker County Medical Services
On September 25, Baker County Medical Services (BCMS) in Macclenny, Florida, unveiled a new branding system designed by BroadBased that distinguishes each of BCMS’s health care brands, while at the same time unifies the system’s medical facilities within the BCMS family. BCMS owns and operates four medical facilities 25 miles east of Jacksonville, including a…
Read MoreHow Google's Change to Local Search Impacts YOU
Just when you thought your search rankings were safe…Google’s latest update has slashed the local results display from seven business listings to only three! By eliminating over half the number of businesses on the traditional map layout, this recent change has increased the importance of search engine optimization by tenfold. “This is a very significant…
Read MoreDigital Printing Grows in Market Share and Quality
A recent study from Smithers Pira – The Future of Offset vs. Digital Printing to 2018 – shows how the issue of direct competition between digital and offset printing is a daily occurrence for print buyers. In 2008, digital printing accounted for less than 18.5% of the market. By 2018 it will total nearly 50%.…
Read MoreHow Content Marketing Impacts Search Engine Optimization
A Design/Build Web Project For Auld & White
BroadBased and Auld & White Constructors cut the ribbon in July on an eye-catching new building project — a redesigned website. Built with an easy-to-use content management system, the new site includes a robust projects section that showcases the Jacksonville firm’s growing portfolio of award-winning work in the commercial, healthcare, institutional and industrial sectors.
Read More2015 is Half Over. Do You Know Where Your Leads Are?
We’re often asked how to measure the success of individual marketing efforts, either traditional or online. It seems to be a simple enough question, and the simplest answer can be to track the number of leads generated by the campaign. If the end game of your marketing campaign is to generate a large number of…
Read MoreBuilding Community With MAA
BroadBased has partnered with Mid-America Apartment Communities (NYSE: MAA) since early 2014, spearheading the social media promotion and day-to-day community management for 220 Riverside Apartments in Jacksonville’s Brooklyn neighborhood. The page currently has more than 4,200 “Likes” and targeted Facebook ad campaigns have driven more than 7,000 leads to the MAA leasing website. “We are…
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