BroadBased in the News…
Jan Korb, BroadBased’s CEO, shares tips for job seekers in Jacksonville Magazine’s January issue in an article entitled “Expert Advice: Branding Yourself.” In the article on page 55, Korb recommends using online tools like Twitter and LinkedIn to start conversations with business people who you admire. Jan can be found on Twitter at @JanKorb. BroadBased…
Read MoreTweet that Link
Social networks can boost your site’s search engine ranking It’s official. Leading search engines Google and Bing have confirmed that they do take social media references into account when they’re generating search results. For you, that means social media can be even more important to your marketing strategy than you might have thought. We’ve been…
Read MoreConverting capabilities into sales at Mac Papers Envelope Converters
How do you showcase a 160,000-square-foot plant that manufactures more than 15 million envelopes each day? Jacksonville-based Mac Papers Envelope Converters (MPEC), the Southeast’s leading manufacturer and supplier of printed envelopes, chose to do so with video. The new sales video captures the dynamic environment at the MPEC’s Jacksonville, Fla., production facility, which features printing,…
Read MoreLive at Snyder
Rebranding an iconic former church building as a public event venue isn’t an everyday challenge, but the logo produced by BroadBased Senior Art Director Karen Kurycki is truly, well, praiseworthy. The Live at Snyder! brand captures the familiar lines of the now-desanctified Snyder Memorial Church at the corner of Monroe and Laura Streets while conveying…
Read MoreInclude These Steps in 2011 Social Media Planning
2010 was the year that many businesses ditched the training wheels and dove into social media. From what we witnessed, the impact and results of social media efforts directly correlated with the time invested in pre-planning initiatives. Clients who experience the most success with social media campaigns were those who planned in advance, obtained buy-in…
Read MoreIntroducing: Evan Hampton
We recently welcomed Evan Hampton to BroadBased part time. Evan is a recent graduate of The Portfolio Center’s Graduate Photography/Writing Program in Atlanta. He also holds a journalism degree from North Greenville University in Tigerville, SC. View his photography portfolio at www.evanhampton.com.
Read MoreB2B Apps for Business
There wasn’t an empty seat in BroadBased’s December “What’s In an App?” Lunch and Learn presented by Tonisha Landry-Gaines, BroadBased’s digital media strategist. The presentation, designed to demystify mobile apps for business, was attended by marketers from the legal, financial, insurance, healthcare, transportation and sales & marketing industries. The presentation focused on creating an experience…
Read More2011 Public Relations and Marketing Planning
It’s almost time to say goodbye to 2010 and, if you’re anything like us, you’re looking forward to bright business opportunities and new customers in 2011. If you haven’t already done so, you should be busy planning your strategy for success in the new year. “One result of the current economic climate is that we…
Read MoreThe Blood Alliance Launches Smart Phone App
The Blood Alliance (TBA), headquartered in Jacksonville and with operations in North Florida and regions of Georgia and South Carolina, is one of the first community blood banks in the nation to introduce a smart phone App. BroadBased is very pleased to have consulted with TBA over the summer during its exploratory phase, with the…
Read MoreEarly Learning Coalition 2010 Annual Report
The 2010 Annual Report for the Early Learning Coalition of Duval (ELC) continued this year to build upon the organization’s theme of children and our shorelines – with a new twist. BroadBased Senior Art Director Karen Kurycki applied an extra special touch by incorporating her custom watercolors throughout. Chad Burns, Community Outreach & Child Care…
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