B2B Marketers: Increasing Investments in Inbound Tactics
An August survey by Marketing Sherpa illustrates which tactics B2B marketers are setting aside more of their budget to accommodate. Big winners include websites, social media, virtual events and webinars, SEO email marketing and Pay Per Click (PPC). The data supports the growing trend of marketers using these cost-effective inbound tools for lead generation.
Read MoreLandry-Gaines Banks on Jacksonville
Continuing a long tradition of BroadBased volunteerism, our marketing Broad, Tonisha Landry-Gaines, spent the last several months participating in planning efforts for Bank on Jacksonville, a new initiative launched to help usher people into the financial mainstream. Landry-Gaines donated her time by serving on the marketing committee and spearheading the development of the website. The…
Read MoreIntroducing: Marketing Intern Jeff Earley
A native of Lakeland, Florida, and a senior at UNF, Jeff is working toward his BA in public relations and will graduate in Spring 2011. Jeff comes to us on loan for a special project for Big Brothers Big Sisters of Northeast Florida (BBBSNEFL), where he also holds an internship. Jeff will be working with BroadBased…
Read More"What's In an App?" Lunch and Learn
Are you wondering if your company or organization is ready for a custom-branded smart phone app? If so, you are NOT alone. “A whopping 52 percent of firms see increasing customer engagement as their No. 1 mobile goal,” says Mobile Marketer in an Oct. 20 article. The article goes on to state: “70 percent of…
Read MoreApp Launch: Florida Coastal School of Law
BroadBased was honored to collaborate with Florida Coastal School of Law (Coastal Law) to conceptualize, design and coordinate the launch of a custom iPhone app – a first for each party. The app, designed as a mobile guide for faculty and students, features news items, a faculty and staff directory, calendar of events, listing of…
Read MoreClient Spotlight: 24/7 Pediatric Care Center
In September, longtime BroadBased client Jacksonville Beach Pediatric Care Center, known for being the country’s ONLY 24-hour pediatric office, expanded to a second location on Jacksonville’s Southside and rebranded as 24/7 Pediatric Care Center. Owned by Dr. Norberto Benitez, the five-year-old practice has grown rapidly since it first opened its doors in 2005. Read details…
Read MoreWhen Do You Need A Media Crisis Plan?
Most, if not all business owners have plans in place to mitigate physical risk including lost data, fire, flood and theft. That’s a no-brainer and the responsible thing to do, right? But while we plan for physical crises, many of us overlook catastrophic planning for an issue that can come out of NOWHERE: a media…
Read MoreREPORT: Social Media Workshops
Did you know that the average age of people using social websites is 37? This group is most probably within the age range of your OWN target audience in one form or another. These are the people making purchasing decisions that impact your business every day, and are engaged in social media at record levels.…
Read MoreKurycki Gets Judgemental
Senior Art Director Karen Kurycki was recently honored by being selected as one of three judges for The AIGA InShow, a statewide design competition in South Carolina. According to the association’s website, “The InShow has built a reputation of being a tough competition and one that designers are eager to have their work selected for.…
Read MoreBroadBased News
In August, BroadBased CEO Jan Korb completes a yearlong ATHENAPowerLink® mentorship provided to her by the Jacksonville Chamber of Commerce’s Jacksonville Women’s Business Center. Businesses are selected from a field of applicants by a governing body made up of volunteer community members. Once specific needs are determined, local professionals are recruited to provide the necessary…
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