B2B focus: 3 tips to drive more leads with social media
Social media is often thought of as a consumer-based platform that people use to stay connected with friends and family. In recent years, social networks have extended into B2B audiences and become powerful digital marketing tools for businesses. Here are 3 tips that companies with a B2B focus can incorporate into their lead generation efforts.…
Read MoreBroadBased’s Mid-Year Digital Marketing Review
Many companies consider employee mid-year reviews to be an important part of helping their people stay on track with constructive feedback, so why not give your digital marketing strategy the same support? As we round the corner on 2018, it’s already been a fast-moving six months in the world of digital marketing. To ensure your…
Read MoreHelp your Facebook ad campaign take the lead
Last month we gave you the Do’s and Don’ts of Facebook Messenger Ads. This month, we’re focusing on Facebook Lead Ads. Facebook introduced Lead Ads back in 2015, but recent platform updates have made this ad format the next big thing to include in your business’s lead generation strategy. What Are They? Lead Ads are…
Read MoreJags’ star making plays with video marketing
The Jacksonville Jaguars fielded one of the most dominant defenses in the NFL last season, earning the nickname “Sacksonville” for all the quarterbacks they planted in the backfield (known as a “sack” for you non-football fans). Superstar defensive end Yannick Ngakoue was one of the main reasons for their success, and last month he starred…
Read More2018 Digital Marketing Survey Results
Here’s our EVP Chris Ramaglia discussing the results of our 2018 Digital Marketing Survey. He talks about the goal of the survey, key takeaways, and what you can expect from the 14 page e-book we put together. Click here to download your copy.
Read MoreFacebook Messenger Ads: Do’s & Don’ts
The latest innovation on the Facebook advertising platform is proving to be a game-changer. By capitalizing on the surging popularity of the Facebook Messenger app, Facebook now allows advertisers to use Messenger-based ad campaigns which are showing a boost in prospect interaction and, hopefully, lead generation. Launched in 2011 as an upgrade to the original Facebook chat,…
Read MoreMagazine Award for Episcopal Diocese of Florida
While BroadBased is mostly known as a digital-first firm these days, many people don’t know that print design and publishing is where our roots lie. When presented the opportunity to work on a magazine redesign with The Episcopal Diocese of Florida last year, we considered it a real treat! Fast forward to 2018 and we’re…
Read MorePlanning to bulk up your Google reviews? Read this first.
Online reviews can make or break your digital marketing efforts. You can be driving leads through social media, search, email and more, but if your perfect prospect reads a bad review, the chances of them converting will plummet. Because Google reviews appear next to your company listing on search result pages, they’re one of the…
Read MoreOur take on Facebook’s recent data controversy
After an estimated 87 million Facebook users had their data compromised and Facebook founder and CEO Mark Zuckerberg sat in the hot seat before Congress, many companies are wondering what the future holds for the social media giant. These recent events have raised questions for companies (you) and marketing agencies (us) who use Facebook’s targeting…
Read MoreRayonier Advanced Materials’ annual report showcases company growth
We share a lot of information in the BroadCast about digital strategies and projects, but we also produce a substantial amount of printed work. One recent example is the 2017 Rayonier Advanced Materials (NYSE: RYAM) annual report, designed by Senior Designer Caitlin Lewis. Several concepts were presented which focused on the company’s ‘One Company, One…
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