Content Marketing
How Content Marketing Impacts Search Engine Optimization
2015 is Half Over. Do You Know Where Your Leads Are?
We’re often asked how to measure the success of individual marketing efforts, either traditional or online. It seems to be a simple enough question, and the simplest answer can be to track the number of leads generated by the campaign. If the end game of your marketing campaign is to generate a large number of…
Read MoreBuilding Community With MAA
BroadBased has partnered with Mid-America Apartment Communities (NYSE: MAA) since early 2014, spearheading the social media promotion and day-to-day community management for 220 Riverside Apartments in Jacksonville’s Brooklyn neighborhood. The page currently has more than 4,200 “Likes” and targeted Facebook ad campaigns have driven more than 7,000 leads to the MAA leasing website. “We are…
Read MoreContent Marketing: You're reading some right now
One of the most cost-effective ways to generate new leads, up-sell into your existing customer base, and retain current clients is through smart and creative content marketing. We’ve been producing the BroadCast since 2005! (Search our archives on our blog.) Crafting and distributing interesting, valuable and dynamic media and content on a regular basis allows…
Read MoreJustice Served: We Have a Winner!
Congratulations to Justice Kraigel who was randomly selected as the winner in our Facebook TiVo contest on April 4. A fan of BroadBasedMarketing Communications and Public Relations on Facebook, Justice won the contest by being among the astute readers who tested our QR code in the April BROADcast (or clicked the Sneak Peek link) and…
Read MoreIntroducing: Evan Hampton
We recently welcomed Evan Hampton to BroadBased part time. Evan is a recent graduate of The Portfolio Center’s Graduate Photography/Writing Program in Atlanta. He also holds a journalism degree from North Greenville University in Tigerville, SC. View his photography portfolio at www.evanhampton.com.
Read MoreClient Spotlight: 24/7 Pediatric Care Center
In September, longtime BroadBased client Jacksonville Beach Pediatric Care Center, known for being the country’s ONLY 24-hour pediatric office, expanded to a second location on Jacksonville’s Southside and rebranded as 24/7 Pediatric Care Center. Owned by Dr. Norberto Benitez, the five-year-old practice has grown rapidly since it first opened its doors in 2005. Read details…
Read MoreWhat We Did On Your Summer Vacation
It’s been a busy summer at BroadBased and – judging from the pace we’ve been maintaining — a busy year for our clients too! We’ve been branding, planning, auditing, strategizing and implementing all season long. We’ve seen many organizations revert back to the basics of business development by re-evaluating strategy and outreach. We’ve also assisted…
Read MoreIncisive Media Selects BroadBased as Partner
Incisive Media, a global company and one of the world’s fastest growing B2B information providers serving the financial and professional services markets, has chosen BroadBased Communications as a marketing communications partner for its Atlanta office. Specializing in print and online content, Incisive Media has selected BroadBased to specifically support marketing initiatives and special projects for…
Read MoreBroadBased in the News
Team BroadBased is featured with a full-page photo in an article about advertising agencies in the latest issue of 904 Magazine. We developed the photo concept, and Photographer Brad Stookey and Art Director Bronie Massey pulled off the shoot seamlessly. As our clients know, everyone at BroadBased is an integral part of our team. When…
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