Content Marketing
Camarda Logs On To ‘Narrowcasting’
One of the hottest trends in media today is Web “narrowcasting,” or developing content for a specific audience and demographic group. Blogs are a great example of narrowcasting, and the blog of BroadBased client Jeff Camarda is a great example of one that helps support a company’s image. The founder and Chief Executive Officer of…
Read MoreCSX Transportation Reports Strong Response to Marketing Efforts
A marketing campaign designed by BroadBased Communications, Inc. is paying off handsomely for customer CSX Transportation. Partners For Growth (PFG) was created to bring new business to CSX Transportation. The 2001/2002 phase targeted customers of the building products sales division. Goals were to add new customers to the railroad’s roster, help old customers to expand…
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