Digital Design
Introducing Caitlin Lewis, Senior Designer
In February, we welcomed Caitlin Lewis as our new senior designer. Caitlin has had extensive experience as a freelance graphic designer, as well as nine years of experience in the visual presentation division of a retail arts center. A Jacksonville native, she has traveled widely, to Egypt and Alaska with her parents — educators in…
Read MoreNew business launch: The Pilates of marketing workouts
When it comes to exercising marketing muscle, creating a suite of sales and marketing materials for a new business launch will test an agency’s fitness level. We recently had a great workout courtesy of ClaimMedic, a new personal medical claims consulting business. Knowing that BroadBased specializes in lead generation and digital marketing, ClaimMedic approached us…
Read MoreJaxKids Book Club turns a page
BroadBased is now in our 12th year of proud partnership with the Jacksonville Children’s Commission on the award-winning JaxKids Book Club, a free early literacy program for all Duval County 4-year-olds preparing to enter kindergarten. To inject new life into the story that began in 2004, the Book Club was re-introduced in May as a…
Read MoreYour website could be our new favorite!
We’ve designed dozens of websites over the years and, while we definitely have our favorites, it’s usually the most recent launch that captures our heart. And with good reason. The latest website launch is always the one incorporating the latest technology and most current design sensibility. Our latest launch of CSITechInc.com is no exception. Here’s…
Read MoreAre you wearing clean underwear?
Got your attention, didn’t we? April kicks off Dignity U Wear’s 10th Annual UNDIE Campaign. While undergarments are the most requested item among people in need, they are also the least donated. Dignity U Wear’s 2016 goal is to collect 350,000 units of new underwear donations, along with $30,000 to help fund processing of the…
Read MoreA clean outcome for Seal Shield
As one of the world leaders in infection control technology (think antimicrobial keyboards for the healthcare industry), Seal Shield sought to design a new website to showcase its cutting-edge products and drive e-commerce sales. While the company already had a site development partner, it selected BroadBased as its design partner. We collaborated with the Seal…
Read MoreThe LBA Group celebrates 50 years with commemorative website
The special anniversary website includes an interactive timeline, beginning with the firm’s 1966 founding and featuring firm milestones interwoven with pop culture and historical events. The website also features videos and lighthearted profiles of the partners and their alter egos. Visit the website and view their timeline and partner videos.
Read MoreA Quint of Brands for Baker County Medical Services
On September 25, Baker County Medical Services (BCMS) in Macclenny, Florida, unveiled a new branding system designed by BroadBased that distinguishes each of BCMS’s health care brands, while at the same time unifies the system’s medical facilities within the BCMS family. BCMS owns and operates four medical facilities 25 miles east of Jacksonville, including a…
Read MoreDigital Printing Grows in Market Share and Quality
A recent study from Smithers Pira – The Future of Offset vs. Digital Printing to 2018 – shows how the issue of direct competition between digital and offset printing is a daily occurrence for print buyers. In 2008, digital printing accounted for less than 18.5% of the market. By 2018 it will total nearly 50%.…
Read MoreHeeeere’s Nikki
Please join us in welcoming Nikki Haywood to the BroadBased team. Nikki impressed us so much during her seven-month internship that we hired her full time in January. As a junior graphic designer, Nikki’s official job description is “creator of all things beautiful.” (Nobody ever accused us of aiming low.) She’s a graduate of the…
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