Digital Marketing
Introducing Chris Ramaglia, Executive Vice President
Chris Ramaglia joined BroadBased Communications on April 1 in the role of executive vice president. Chris brings to the firm 15 years of experience in business development and digital project management. As EVP (a position we created just for him, so you know he’s gotta be good), Chris will develop and oversee integrated digital strategies…
Read MoreGirls of Summer
If you stop by the BroadBased office this summer, chances are good that you will meet Kayla Little and Anastasia Mann. Kayla is an intern for the second straight summer and is a 2014 graduate of Paxon School for Advanced Studies. She begins her studies at Florida International University this fall. Kayla will be lending…
Read MoreAd Spending Continues Shift to the Net
The Internet is the nation’s second-leading ad medium behind TV, says ZenithOptimedia. And while the share of U.S. ad spending for TV, outdoor and radio has remained relatively consistent since 2012, Internet spending is predicted to continue to eat away at margins for newspapers and magazines. In 2014, ZenithOptimedia expects the Internet to account for…
Read MoreWeb Traffic Sleuthing Generates More Leads
So you’ve got your digital campaign up and running and you’re delivering plenty of new traffic to your website. But are you squeezing full value from your investment? Let’s assume you’ve set up the campaign the right way, with digital advertising driving traffic to a custom landing page where you track campaign results. And maybe…
Read MoreThe Social Life of Chicken
At BroadBased, digital marketing strategist Despina Pappas provides community management services for the social media pages of several clients, ranging from non-profits to retailers and corporations. But one of the newest Facebook launches that has her hungering for more belongs to Church’s Chicken of Jacksonville. “I get sooooo hungry every time I work on that…
Read MoreThe Latest Internet Marketing Trends
What’s hotter at BroadBased than our morning cup of joe? Discussing the latest Internet marketing trends. From where we sit, the evolution of online marketing strategies is showing no signs of slowing down. The ReTargeter blog put it best when it said “innovation, not stagnation” is the rule of day. While organized social media services…
Read MoreBroadBased In The News…
In July, Jan Korb, BroadBased’s CEO, delivered a presentation entitled Incorporating Pay-Per-Click Advertising Into Your Marketing Campaign to Florida Hospital Association public relations and marketing at their annual meeting. The presentation can be downloaded on SlideShare.
Read MoreBroadBased In The News…
In a June 2011 marketing article for 904 Magazine, Jan Korb, BroadBased’s CEO, writes about the benefits (and pitfalls) of online coupon experiences for retailers. In the article entitled “Deal or No Deal?” Korb interviewed five businesses of various sizes to find out first-hand if these couponing services are bringing in the customers.
Read MoreTop Picks: Online Ads and Mobile
The top priorities for marketing professionals in the months ahead will be online display advertising and mobile opportunities, according to an April online survey performed by Bizo. The results reported at MarketingProfs.com reveal that more than two-thirds of marketers (67.5%) plan to direct more dollars to online display advertising over the next year and a…
Read MoreApple’s iPad — Is it for You?
Jules Allen, BroadBased Chief Information Officer There aren’t a lot of companies that can create a buzz like Apple can. Its products are shrouded in secrecy, strategic leaks drip to the press and tech blogs, and before you know it we’re in a global fervor about products such as the iPad. We’re outrageously excited about…
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