Email Marketing
To-do list: Two recommendations for 2017 that should top your list
Marketing trend lists for the New Year are already making their debut — think big data, personalization, better video, more social. But what if you’re still working on your 2016 list — think mobile experience, social presence, video, content and data analytics? Don’t feel bad, because you’re not alone. An evaluation of our own client…
Read MoreThe fool-proof way to make your emails stand out in 2017
Do I have your attention? That’s what a strong headline can do for your content marketing strategy in 2017. Content marketing is quickly becoming a cornerstone of a brand’s digital marketing strategy and with so much content fighting for attention on our newsfeeds, the headline is often the only part of an article we see…
Read MoreDebunking the 4 biggest myths of email marketing
More and more companies are marketing to prospects and customers via email, from local “mom and pops” all the way up to Fortune 500 enterprises. And with good reason, as email marketing averages an ROI of $38 for every $1 spent (Email Monday). But this widespread adoption has also brought about a variety of misconceptions that…
Read MoreThree key ingredients of content that converts
Ninety percent of all the data in the world has been generated over the last two years.* Let that sink in for a second. Now consider how this relates to digital marketing; with all this data floating around, and growing by the nanosecond, how can a company hope to stand out? By creating quality, relevant…
Read More5 ways to improve your enrollment marketing strategy
In the age of digital, enrollment marketing methods have to engage today’s tech-savvy students to meet their goals. The key to engaging prospective students is to create a thoughtful strategy, technology and content to produce real, measurable results. How can you improve your digital strategy quickly? Our list will help you. Be Mobile-Friendly Prospective students…
Read MoreYou’ve got fail: Avoiding pitfalls of new business email
More than seven billion people reside on planet Earth, and in 2015 they collectively sent and received more than 205 billion emails. For businesses, email has become the go-to means of interaction for internal and external communications, which has led to the development of standards and best practices. Whether you’re using email to relay information…
Read MoreHubSpot Email Marketing Certification
BroadBased EVP, Chris Ramaglia, recently earned his HubSpot Email Marketing Certification. The certification course focuses on how to use email marketing to drive leads and growth. Achieving this certification reinforces Chris’ expertise in lifecycle marketing, segmentation, email design, deliverability, analytics and optimization. “Email is one of the few digital channels that you actually own as…
Read MoreMarketing Automation is cleaning up
We know that as a marketing executive, business development specialist or business owner you’re hearing more and more about marketing automation and the benefits of incorporating it into your business development program. We also know that it’s showing up in your news feeds, industry conferences and peer conversations. And we know it’s getting very hard…
Read MoreGeneration Next: BroadBased 2.0
BroadBased has launched a new website that reflects our sharpened focus on helping growth-minded organizations bridge the digital divide and capture the potential of new marketing technologies and platforms. With engaging design, informative content and clear navigation, the new site gets right to the good stuff — helping you increase sales and build your brand.
Read MoreAnd Speaking of Nurturing Leads…
By Chris Ramaglia, EVP Digital marketing saw a major shift in 2015, and if we’ve learned anything about internet marketing in recent years, it’s that change is constant and unpredictable. As buying behavior continues to evolve — both online and off — we have to respond with technologies and tactics that sell, and marketing strategies…
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